13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Photography and Graphics

This award honors a social media campaign or overall social presence for exceptional use of photography or graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

Finalists

finalist
Be Sure it's Secure
Hefty Slider Bags was looking to launch their first-ever social campaign. Yet in a low-consideration category like plastic bags, it's hard to drive awareness, let alone brand preference. To cut through the clutter of product-centric advertising (common within the category), and to drive relevance with a younger demographic of digitally savvy moms,…
finalist
Jordan Brand // XX9
As Jordan Brand's global social AOR, Laundry Service was tasked with launching a multi-channel campaign to create and sustain buzz around the summer release of Jordan's new performance sneaker, the XX9.With live reporting and real-time drone footage of major national basketball events on Twitter, authentic photography, and video telling the story …
finalist
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more accepted around the world, we had to increase awareness of our comprehensive products and services as well engage cardholders to change perceptions.However, for a variety of reasons, US consumers are not traveling to the extent that they could. In fac…
finalist
NBA Social Graphics
Basketball has emerged as a truly international sport over the past two decades due to the worldwide popularity of the National Basketball Association, which has served as a showcase for a succession of star talent with high profile personal brands (think Michael Jordan, Kobe Bryant, and LeBron James). The NBA during the 2013-2014 Regular Season a…
finalist
Shutterstock: Inspiring Creativity
Every day we add over 40,000 new photos, illustrations, and vectors to the Shutterstock collection from more than 70,000 contributors from all across the globe. With more than 47 million images in our collection, we're inspired every day by the work our contributors are doing. We share that inspiration across all of our social channels to current …

Nominees

@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial generation. This has been our first year on Instagram and our objective was to create a feed with a characteristic style with content meant uniquely for that platform. We did not want to simply act as a promotion page for our brand, this needed to be a place to …
American Express Card Membership through the Lens of #CFFrost
American Express set out to engage social media communities through a two-part Instagram campaign showing life through the lens of a fictional Card Member, CF Frost. The campaign showcased the benefits of Card Membership, from the everyday to the extraordinary.Charles F. Frost, an ad executive who worked on the American Express brand in the 1960s, was the i…
EPIX – For Movie Lovers, By Movie Lovers
Movies are part of our DNA. We are obsessed with movies and look to find new ways to celebrate cult classics and new releases. Graphics are a core component of allowing us to creatively promote new and upcoming titles on EPIX.We use graphics to breathe new life into old favorites by singling out a moment or iconic quote from a film that fans will know and l…
Glass Is Life
Subconsciously, we love glass. The way it feels cool in our hands, sparkles in sunlight, clinks when we toast. Glass is not a packaging material, it's a part of a brand's experience. Our campaign is Glass Is Life™. Across cultures, we brought life to a community that connects with glass; because glass alone preserves flavor, contains no harmful chemicals, i…
Miller High Life
Miller High Life Facebook photography shows our fans that High Life isn't just a product—it's a way of life. We treat our beer as a lifestyle brand and use editorial-style photography to capture authentic moments with and without the beer.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners will be announced on Instagram this week. follow us to see who wins!