ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 7th Annual Shorty Awards Best Photography and Graphics

This award honors a social media campaign or overall social presence for exceptional use of photography or graphics. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

Finalists

finalist
Be Sure it's Secure
Hefty Slider Bags was looking to launch their first-ever social campaign. Yet in a low-consideration category like plastic bags, it's hard to drive awareness, let alone brand preference. To cut through the clutter of product-centric advertising (common within the category), and to drive relevance with a younger demographic of digitally savvy moms,…
finalist
Jordan Brand // XX9
As Jordan Brand's global social AOR, Laundry Service was tasked with launching a multi-channel campaign to create and sustain buzz around the summer release of Jordan's new performance sneaker, the XX9.With live reporting and real-time drone footage of major national basketball events on Twitter, authentic photography, and video telling the story …
finalist
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more accepted around the world, we had to increase awareness of our comprehensive products and services as well engage cardholders to change perceptions.However, for a variety of reasons, US consumers are not traveling to the extent that they could. In fac…
finalist
NBA Social Graphics
Basketball has emerged as a truly international sport over the past two decades due to the worldwide popularity of the National Basketball Association, which has served as a showcase for a succession of star talent with high profile personal brands (think Michael Jordan, Kobe Bryant, and LeBron James). The NBA during the 2013-2014 Regular Season a…
finalist
Shutterstock: Inspiring Creativity
Every day we add over 40,000 new photos, illustrations, and vectors to the Shutterstock collection from more than 70,000 contributors from all across the globe. With more than 47 million images in our collection, we're inspired every day by the work our contributors are doing. We share that inspiration across all of our social channels to current …

Nominees

@ThisisFusion
Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial generation. This has been our first year on Instagram and our objective was to create a feed with a characteristic style with content meant uniquely for that platform. We did not want to simply act as a promotion page for our brand, this needed to be a place to …
American Express Card Membership through the Lens of #CFFrost
American Express set out to engage social media communities through a two-part Instagram campaign showing life through the lens of a fictional Card Member, CF Frost. The campaign showcased the benefits of Card Membership, from the everyday to the extraordinary.Charles F. Frost, an ad executive who worked on the American Express brand in the 1960s, was the i…
EPIX – For Movie Lovers, By Movie Lovers
Movies are part of our DNA. We are obsessed with movies and look to find new ways to celebrate cult classics and new releases. Graphics are a core component of allowing us to creatively promote new and upcoming titles on EPIX.We use graphics to breathe new life into old favorites by singling out a moment or iconic quote from a film that fans will know and l…
Glass Is Life
Subconsciously, we love glass. The way it feels cool in our hands, sparkles in sunlight, clinks when we toast. Glass is not a packaging material, it's a part of a brand's experience. Our campaign is Glass Is Life™. Across cultures, we brought life to a community that connects with glass; because glass alone preserves flavor, contains no harmful chemicals, i…
Miller High Life
Miller High Life Facebook photography shows our fans that High Life isn't just a product—it's a way of life. We treat our beer as a lifestyle brand and use editorial-style photography to capture authentic moments with and without the beer.