Fusion is a multi-platform media company that serves a young, diverse, and inclusive millennial generation. This has been our first year on Instagram and our objective was to create a feed with a characteristic style with content meant uniquely for that platform.
We did not want to simply act as a promotion page for our brand, this needed to be a place to get compelling, beautiful and informative content. We challenged ourselves to do so only using a smartphone.
Our strategy was to seek out stories that interested our generation and treat Instagram like our own TV show with different segments that ranged from interviews, portraits, stop motion videos, and illustrated quotes.
The restrictions of a smartphone and Instagram's 15 second format became our biggest asset, giving us the freedom to move quickly and gave us the most relevant vantage point for our audience.
We are a team of 2 people.
Our content encaptures the essence of the Shorty Awards: micro content filmed and edited with a smartphone. Most news outlets treat Instagram as a promotional tool, we wanted to be different, we wanted it to be the most fun and creative property of our brand and we believe we achieved that goal.
We believe the future of news and media is will be in the palm of our hands, it will be fast and it will be amazing. That's why we knew that our Instagram account was incredibly important at Fusion and why we are constantly trying to innovate and stretch the platform to its full potential.
Our work is not done, but in a year we have accomplished an incredible amount. We have grown our audience to over 19K, we have partnered with major brands like Stella McCartney, Paper Magazine and Converse, and we have successfully established our voice.
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