Movies are part of our DNA. We are obsessed with movies and look to find new ways to celebrate cult classics and new releases. Graphics are a core component of allowing us to creatively promote new and upcoming titles on EPIX.
We use graphics to breathe new life into old favorites by singling out a moment or iconic quote from a film that fans will know and love.
New movies get similar treatment with graphics used as a way to communicate the core message of the movie to a new audience.
Ultimately we seek to engage our fans with high-impact, custom imagery across our social platforms. We employ a variety of images to promote our content, including versus images pitting two titles against one another, character illustrations, campaign imagery (usually 4 or more in a cohesive series), visual polls and more. This allows us to focus on speaking to movie fans about films they enjoy in a fun, engaging and shareable way.
Our images showcase our film library and offer our fans a fun, new way to engage with their favorite films while promoting our content.
Our success is in our numbers. In one year we have achieved:
-80.74M engagement on Facebook
-130K advocacy activity on Facebook
-61% engagement rate on Twitter
-11.4K retweets
-7.7K favorites
-63.57M retweet reach on Twitter
-4.2K advocacy activity on Google+
-19.4K advocacy activity on Instagram