13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

EPIX – For Movie Lovers, By Movie Lovers

Entered in Photography and Graphics

About this entry

Movies are part of our DNA. We are obsessed with movies and look to find new ways to celebrate cult classics and new releases. Graphics are a core component of allowing us to creatively promote new and upcoming titles on EPIX.

We use graphics to breathe new life into old favorites by singling out a moment or iconic quote from a film that fans will know and love.

New movies get similar treatment with graphics used as a way to communicate the core message of the movie to a new audience.

Ultimately we seek to engage our fans with high-impact, custom imagery across our social platforms. We employ a variety of images to promote our content, including versus images pitting two titles against one another, character illustrations, campaign imagery (usually 4 or more in a cohesive series), visual polls and more. This allows us to focus on speaking to movie fans about films they enjoy in a fun, engaging and shareable way.

Why does this entry deserve to win?

Our images showcase our film library and offer our fans a fun, new way to engage with their favorite films while promoting our content.

Our success is in our numbers. In one year we have achieved:

-80.74M engagement on Facebook

-130K advocacy activity on Facebook

-61% engagement rate on Twitter

-11.4K retweets

-7.7K favorites

-63.57M retweet reach on Twitter

-4.2K advocacy activity on Google+

-19.4K advocacy activity on Instagram

Media

Produced by

EPIX

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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