THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 7th Annual Shorty Awards

Miller High Life

Entered in Photography and Graphics

Objectives

Miller High Life Facebook photography shows our fans that High Life isn't just a product—it's a way of life. We treat our beer as a lifestyle brand and use editorial-style photography to capture authentic moments with and without the beer.

Strategy and Execution

The photography captures so much more than a product, it beautifully captures a lifestyle, and it's working. We've grown our fan base by 500% since 2013. And we've doubled our viral rate while increasing post performance by 82%. The High Life brand transcends the product and the beer category completely. For our fans, Miller High Life is the life.

Media

Entrant Company / Organization Name

DigitasLBi

Link

Entry Credits