13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards

Miller High Life

Entered in Photography and Graphics

About this entry

Miller High Life Facebook photography shows our fans that High Life isn't just a product—it's a way of life. We treat our beer as a lifestyle brand and use editorial-style photography to capture authentic moments with and without the beer.

Why does this entry deserve to win?

The photography captures so much more than a product, it beautifully captures a lifestyle, and it's working. We've grown our fan base by 500% since 2013. And we've doubled our viral rate while increasing post performance by 82%. The High Life brand transcends the product and the beer category completely. For our fans, Miller High Life is the life.

Media

Produced by

DigitasLBi

Link

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

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