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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 273 entries

Food & Beverage, North America, Humor, Short Form Video, Twitter Video, Video
finalist
bronze honor
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit…
Food & Beverage, North America, Online Community, Social Good Campaign, Hashtag, Call to Action, Emojis, Twitter
finalist
gold honor
Tillamook: “Fill the Plates”
In 2016, farmer-owned dairy cooperative, Tillamook, launched #RealFoodSunday–a social media effort …
Audio & Music, Food & Beverage, Launch Campaign, User-Generated Content
“Yum Yum” Pepperoni Stuffed Cheesy Bread
THIS IS NOT AN AD (under “Moonshot”) worked with Domino’s to launch their new Pepperoni Stuffed Che…
Influencer & Celebrity Campaign, Social Good Campaign, Hashtag, Food & Beverage
finalist
#DrinkGoodDoGood – Bringing Awareness and Produce to Food Deserts
What was once seen as a reflection of narcissism, selfies have now become a symbol of selflessness,…
Food & Beverage, Branded Content, Medium-Length Video, Video
#feelgoods
The objective of the #feelgoods campaign video was to introduce the benefits of a2 milk to an audie…
Food & Beverage
#FlippingDelicious Summer Grilling: Primal Kitchen x Captiv8
Primal Kitchen has a mission to change the way the world eats and inspire better-for-you eating wit…
Brand Awareness Campaign, Food & Beverage
#HeinzMasterz
Heinz UK had experimented with creator content in 2021. The results were so delicious that they dec…
Food & Beverage, Polls & Surveys
finalist
gold honor
#Mayochup
Heinz entered 2018 amidst an escalating war in the condiment aisle. The brand, which dominates ketc…
Branded Content, Call to Action, Filter/Lens, Food & Beverage, Gamification, Humor, Integrated Campaign, Multi-Platform Campaign, Multi-Platform Partnership, Real Time Response
finalist
gold honor
silver honor
bronze honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Food & Beverage, Multi-Platform Campaign
finalist
gold honor
audience honor
#SayItWithPepsi Influencer Activation at Walgreens
PepsiCo wanted to be a bigger part of the social conversation this past summer. With limited editio…
Food & Beverage, User-Generated Content
#Thomas140
In 2020, Thomas’ commemorated 140 years since their very first Nooks & Crannies English Muffin. Aft…
Food & Beverage
#UnFlatMe with Corner Bakery Cafe
There was a time when people believed that the Earth was flat. So when the time came to introduce C…
Contest or Promotion, Food & Beverage, Hashtag, Integrated Campaign
winner
bronze honor
#UnlockPretzelCrust
With its creamy cheddar cheese sauce and salted soft pretzel crust, Little Caesars’ Pretzel Crust P…
Food & Beverage, Insights & Trends, Instagram Partnership, Multi-Platform Partnership, TikTok Partnership
winner
15 Minutes of Flavor
Advertising is oversaturated with big-name celebrity endorsements and collabs. It seems a new produ…
Food & Beverage, Launch Campaign
7UP Shirley Temple LTO Launch
To drive sell-through of the 7UP Shirley Temple LTO, we created an earned-first idea that generated…
Food & Beverage
A Ttruth of The Truthful Month
During Ramadan, the most festive season in Indonesia, every drinking brands will intensely communic…
Art Direction, Graphics, Images, Food & Beverage, Wine, Beer & Spirits, Emerging Platform, GIFs, Short Form Video
winner
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversat…
Brand Partnership, Extended Reality, Food & Beverage, Immersive, Multi-Platform Partnership
finalist
silver honor
bronze honor
Absolut.Land
At the close of 2021, sales for the overall liquor industry were booming. The vodka category, howev…
Food & Beverage, Product Feature Video
finalist
gold honor
Adulting Sucks
Task: Help Heinz launch its reformulated No Sugar Added Ketchup, made with the great taste of Heinz…
Food & Beverage
ampm's National Horchata Day
The Horchata from ampm has long been one of their most beloved beverages. ampm wanted to raise even…
Contest or Promotion, Food & Beverage
finalist
Applebee’s Dollar Zombie & Dollar Jolly
With more than half of America preferring to drink at home, Applebee's needed to generate a signifi…
Real-Time Response, Food & Beverage
winner
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Food & Beverage, Social Good Campaign
Beyond The Box
When we learned that 54.3+ million Americans, including 18 million children, were expected to exper…
Food & Beverage, Micro-Influencer Strategy
audience honor
Bibigo: A Discovery Worth Sharing
In 2020, we helped Bibigo launch their portfolio of Korean dumplings (called Mandu) in the U.S., an…
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