THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project

From the 14th Annual Shorty Awards Micro-Influencer Strategy

This award honors a brand, agency or organization's integration of micro-influencers as part of an overall campaign strategy to effectively engage across various social media and digital platforms. In order to be eligible, the micro-influencer(s) must have less than 100K followers during the release of the campaign.

See previous winners and honorees here.

Nominees

Amazon Prime Student: 2021 Prime Day Social Influencer Campaign
Amazon Prime Day is one of the biggest shopping events of the retail calendar. Hosted annually each…
audience honor
Bibigo: A Discovery Worth Sharing
In 2020, we helped Bibigo launch their portfolio of Korean dumplings (called Mandu) in the U.S., an…
Center for Parent and Teen Communication: Be Grateful for Teen Milestones Campaign
Major milestones don’t just happen during the baby and toddler stages. The teen years are full of e…
finalist
Comedy Central's Pass the Mic
Comedy Central is committed to working with talented comedians and creators to inform, educate, and…
Really Cellulite Influencer Campaign
Endo Aesthetics, an Endo International business, launched an unbranded campaign in 2021 designed to…
Say Hello to My World
Questus and Wyndham Hotels & Resorts have been partners since 2017, and Ramada entered the portfoli…
Super 8-Second Road Trip
For more than four decades, Super 8  by Wyndham – one of the world’s largest economy hotel brands w…
winner
The Other Side
In 2021, in the face of Asian hate, Digitas teamed up with Ascend to launch a campaign that would s…
finalist
This Is A Robbery NFT Gallery
The greatest art heist in world history happened 31 years ago, was never solved, and long faded fro…
finalist
eBay: Shift Gen-Z Misperceptions
Welcome to this We Are Social New York how-to on changing the image of a brand. Let’s get starte…