THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Product Feature Video

This award honors the most effective and creative product feature video. Includes single video, series and mini-series.

Winner

Product Feature Video
winner
Scary Fast
The Ford F-150 Raptor R is a 700-horsepower off-road performance truck.  To advertise a truck li…

Finalists

Product Feature Video
finalist
gold honor
Adulting Sucks
Task: Help Heinz launch its reformulated No Sugar Added Ketchup, made with the great taste of Heinz…
Product Feature Video
finalist
silver honor
Thirst Trap feat. Martha Stewart
Clé de Peau Beauté, a premium beauty brand, set out to expand their devout following and introduce …
Product Feature Video
finalist
bronze honor
Charlie Puth on Finding His Sound
Our objective was threefold: Feature the product in an authentic and entertaining way, introduce Ch…
Product Feature Video
finalist
#DaaSJams Helps Citrix Top the Charts with IT Community
With the events of the past few years, the world forever changed — and the way we work changed with…
Product Feature Video
finalist
AT4X Canyon: Choose Your Own Adventure
GMC was set to reveal their brand-new 2023 Canyon AT4X, the ultimate new school adventure vehicle m…
Product Feature Video
finalist
Ball Aluminum Cup "No Strong Drinks/Just Weak Cups" Online Video
Billions of single-use plastic cups wind up in landfills each year. To combat this environmental ca…
Product Feature Video
finalist
Bang & Olufsen. My B&O, My Story.
Bang & Olufsen (B&O) is a high-end brand of premium products that positions itself as the go-to bra…
Product Feature Video
finalist
audience honor
Big Ink Energy presented by Inkbox
For young people these days, tattoos are no longer taboo. So one might think that Inkbox, the DTC, …
Product Feature Video
finalist
Etsy Instagram
At the outset of 2022, we were facing a challenge: Radically reinvent Etsy's flagship social media …
Product Feature Video
finalist
Ladder: The Power of Pure
The Power of Pure was created to build awareness for Ladder, talk about its groundbreaking clean, p…
Product Feature Video
finalist
Maxon's VFX and Chill
Maxon’s VFX and Chill YouTube series was created by Daniel “Hashi” Hashimoto (aka Action Movie Dad,…
Product Feature Video
finalist
Moving On Up - Bosch - 18V Cordless Power Tools Global Campaign
We get it. When you want to tell a story about changing your life, Power Tools aren’t the first thi…
Product Feature Video
finalist
Pit Stops with Lando
Formula 1 racing driver superstar Lando Norris, a human defined by achieving faster speeds than com…
Product Feature Video
finalist
STYLECASTER: I Got It From My Mama
Pandora Jewelry and STYLECASTER partnered on a custom Mother's Day program to celebrate mothers and…
Product Feature Video
finalist
Samsung Z Flip4 Reserve and Pre-order Video Campaign
Samsung was getting ready to launch its fourth generation of foldable smartphones: Galaxy Z Flip4 a…
Product Feature Video
finalist
Young Love
Google Pixel was getting ready to launch its best and most-Google device yet: a phone designed to b…

Nominees

Product Feature Video
Andis Beauty and Barber Product Feature Videos
In 2021, legacy clipper and trimmer brand, Andis Company, went through a complete rebrand in antici…
Product Feature Video
Andis Company beSPOKE Centennial Trimmer Launch Video
Andis Company, a legacy clipper and trimmer brand in the salon professional space, went through a c…