Pandora Jewelry and STYLECASTER partnered on a custom Mother's Day program to celebrate mothers and mother-like figures everywhere while showcasing how perfect Pandora Jewelry is for Mother's Day gifts. Consisting of an original video with influencer Vanessa Coppes who honors her Tia as her second mom, custom and aligned editorial, and a digital destination, this program truly shined by reaching Pandora's target audience across many STYLECASTER channels. This heartwarming campaign fulfilled the objective of creating consideration for Pandora jewelry as the perfect Mother’s Day gift for any mother figure in our audience.
Pandora wanted to showcase their jewelry as the perfect option for gifts for Mother’s Day while acknowledging that mother figures come in all forms. Vanessa Coppes’ choice to honor her Tia who helped raise her created great content while featuring beautiful shots of the jewelry. The custom video along with the shoppable content and digital destination achieved the objective of highlighting Pandora jewelry and offering audiences heartwarming Mother’s Day content.
Pandora was looking to position itself as the sentimental gifting destination for Mother’s Day by telling relatable stories of everyday moments of motherhood and portraying the emotional connection between gifters and receivers. Through STYELCASTER, we created the franchise “I Got It From My Mama” to cover a greater depth of everyday mom moments among a culturally diverse group of mothers/mother-like figures and daughters. The program included an original video, custom content, social posts, and high-impact media. The social content delivered 3x higher than our engagement rate benchmark and 6x increase in purchase intent.
