THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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NEW!
Rebrand Campaign
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Episodic
NEW!
Meme, GIF, & Emojis
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Use of Viral Content
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Creator & Influencer Partnerships
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Overall Presence
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X Presence
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Facebook
Immersive
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X (formerly Twitter)
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Strategy & Engagement
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Earned Media
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Gamification
GEO (Generative Engine Optimization)
NEW!
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Innovative Media Buying Strategy
Integration with Traditional Media
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Micro-Influencer Strategy
Music & Dance
On a Shoestring
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Real Time Response
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Storytelling
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Your search returned 115 entries
Brand Identity
,
Data & Insights
,
Beauty
,
On a Shoestring
,
Organic Promotion
,
Pharma & Healthcare
finalist
HA Filler Sentiment Social
New to aesthetic filler patients had declined by 46% since 2022. Research showed cost, fear of unna…
Branded Series
,
Beauty
winner
Herbal Essences - "Common Scents"
The goal of the campaign went beyond increasing Herbal Essences' reach in the market and highlighti…
Beauty
finalist
Hourglass Cosmetics Aims to be 100% Vegan by 2020
The objective of this campaign was to announce Hourglass' goal to go completely vegan by 2020, alig…
Beauty
,
TikTok Partnership
finalist
audience honor
How Internet Trendsetters Broke Through for Nexxus’ Unbreakable Care
When it came time to launch their new Unbreakable Care line, Nexxus knew that to stand out in crowd…
Beauty
finalist
In The Know by Yahoo
In The Know delivers the inclusive and trending beauty content Gen Z loves. Our goal is to amplify …
Beauty
finalist
IPSY
We inspire everyone to express their unique beauty, one viral video at a time. Whether you’re a mak…
Beauty
finalist
audience honor
IPSY Redefines Inclusivity with “Discover Yourself” Campaign
Today’s retail world is rapidly changing and IPSY — the largest beauty subscription service in the …
Consumer Brand
,
Beauty
,
Retail & E-Commerce
,
Facebook
January Digital and Top Beauty Brand Sell Out Product Relaunch, Increasing Revenue and ROI by 20%
A groundbreaking beauty brand with more than 50 complexion shades, shattered all sales records when…
Beauty
Karity's Palettes for Paws® donates to animals in need
As a 100% cruelty-free brand, we have a huge love for our furry friends. Our main goal with Palette…
Beauty
,
Branded Content
,
Global Campaign
finalist
gold honor
Kiehl’s: Pubic Service Announcement
Since 1851, Kiehl’s has been committed to delivering the finest formulas for healthy skin. Renowned…
Brand Identity
,
Beauty
,
Kids & Lifestyle
,
UX/UI
finalist
L'Oréal.com new corporate website
L'Oréal corporate website represents one of the first digital touchpoint of the company. The new L’…
Beauty
,
Instagram Partnership
,
Integrated Campaign
finalist
Launching Restylane Kysse During the COVID-19 Pandemic
Real Chemistry planned to launch Galderma’s new hyaluronic acid (HA) lip filler Restylane® Kysse wi…
Beauty
Legacy Brand AVON: Key Business Pivot To TikTok For Lead Acquisition and Recruitment
Avon beauty has been a household name for over nearly one hundred years—not just for its quality be…
Beauty
Lifting Lashes and Sales
Grande Cosmetics has had the same mission from day one — make everyone feel their best in their own…
Beauty
,
Event & Experiential
,
Single Post or Activation
finalist
silver honor
bronze honor
Lip Oil Change: Empowering Legendary Females at the Indy 500
While viewership of women’s sports is on the rise thanks to stars like Caitlin Clark, Simone Biles,…
Beauty
,
Instagram Partnership
,
Integrated Campaign
,
Spokesperson
finalist
Live Boldly with Ashley Graham & the Bold Brigade
Iconic beauty brand Revlon was set to launch a major new global platform in early 2018, Live Boldy,…
Beauty
finalist
MAC Cosmetics I Wear MAC
To celebrate its 40th anniversary and launch of M·A·Cximal Silky Matte Lipstick, M·A·C Cosmetics ha…
Beauty
,
Multi-Platform Partnership
MAC Cosmetics National Lipstick Day
A highlight on the MAC marketing calendar is National Lipstick Day, where the brand – most known fo…
Event & Experiential
,
Beauty
finalist
MAC x Doja Cat Eat the MTV VMAs
MAC Cosmetics announced Grammy-winning artist Doja Cat as its newest Global Ambassador with a bold …
Beauty
,
Multi-Platform Presence
finalist
Making Waves: How amika Turned Community into Category Growth
In a haircare category driven by prestige polish and constant product drops, amika saw an opportuni…
Beauty
,
Instagram Partnership
winner
MARC JACOBS FRAGRANCES CELEBRATES THE HOLIDAYS WITH "DAISY WINTER CAROUSEL" POP-UP IN BRYANT PARK
For more than a decade, Daisy Marc Jacobs has captured hearts of consumers and has remained a top 5…
Beauty
,
Instagram Partnership
finalist
Marc Jacobs Fragrances, #DaisyLove, takes over The Santa Monica Pier
For more than a decade, the iconic Daisy Marc Jacobs fragrances have won hearts all over the world …
Beauty
finalist
Mary Kay Charcoal Mask
A longstanding leader in the beauty industry, Mary Kay is known for its trusted beauty products, sk…
Beauty
finalist
Mascara Mixology Influencer Activation for Revlon
The objective of this campaign was to create social engagement around a one-day event with the aim …
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