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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Shorty Awards Entries
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Social Media Tool
Sprout Social + Spotify Play a New Soundtrack on Team Collaboration, Social Analytics
Spotify's marketing team is responsible for social media scattered across four continents and manag…
Retail & E-Commerce
SquareTrade Brings Great Service to Social Media with #Good Again
Damaging a mobile device is always a frustrating and inconvenient experience for consumers. This is…
Social Good Campaign
Stand Up to Cancer (SU2C)
Six years ago, MasterCard established a wonderfully simple partnership with Stand Up To Cancer (SU2…
Twitter Campaign
Star Movies Secret Screening
It was about time that India gets introduced to an idea that will take their movie screening experi…
Twitter
,
Twitter Campaign
,
Consumer Brand
,
Tumblr Campaign
,
Animated GIFs
,
Food & Beverage
winner
silver honor
Starbucks Pumpkin Spice Latte Fall 2014
In 2003, Starbucks' Pumpkin Spice Latte (affectionately known as PSL) emerged on the scene and quic…
Animated GIFs
finalist
STARZ’s live GIFing campaign for Outlander
STARZ knew it had a social powerhouse in Outlander, a show that brought with it a large built-in au…
Food & Beverage
Stirring Up Love "Outside the Cup"
Love may be a many-splendored thing, but when it comes to professing it with panache on Valentine's…
Education
Storytelling the #OnlyatGW Way
At the George Washington University, our students don't have a typical college experience. The GW …
Real-Time Response
SUBWAY 'Sub Love' Wins National Sandwich Day
SUBWAY is the world's largest sandwich brand, but as with any large QSR brand, it is a challenge to…
Multi-Platform Campaign
,
Food & Beverage
Summer of Baja
Following its birth as an exclusive Taco Bell flavor in 2004, Mountain Dew Baja Blast quickly becam…
Vine
SundanceTV Vines by Avery Monsen
The Sundance brand is known for innovation so when SundanceTV decided to build out its Vine account…
Multi-Platform Campaign
,
Games
finalist
Sunset Overdrive Explosion Week
In October of 2014, Ayzenberg, twofifteenmccann, Empowering Media, and Discovery Digital teamed up …
Video
Sunset Overdrive's Interactive Trailer
How do you make a live action trailer more social? Add interactivity.Ayzenberg, with Insomniac Game…
Small Agency
Sway Group Influences with Massive Sway
Sway Group is a content marketing agency that represents some of the most well-known and rising sta…
Family and Parenting
Sweet Night's Sleep Sweepstakes
Mommy's Bliss is a one-of-a-kind brand that offers products for babies and moms to help with colic …
Instagram
finalist
gold honor
Syfy, Ascension
In December, Syfy premiered a three-night television event, Ascension. The series centered around a…
Humor
T-Mobile - We Can Hear You Having Sex!
DailyMail and T Mobile worked together to create a Native media campaign with articles covering lif…
Consumer Brand
T-Mobile: Music Freedom
T-Mobile's Music Freedom app in combination with their unlimited data plan allows consumers to str…
Consumer Brand
finalist
T-Mobile: The Break-Up Letter
T-Mobile fans and potential customers wanted to sign up with the carrier but felt trapped by the fe…
Snapchat
Taco Bell: The First-Ever Snapchat Film
Taco Bell's three previous Doritos Locos Tacos launches were met with excitement and lots of social…
IRL Activation
Tagkast activates the 2014 Tour de Cure to increase the social reach of the ADA by 10x.
The American Diabetes Association's experiential initiatives exist to support fundraising and raise…
Most Creative Use of Technology
TakePart Action Platform (TAP)
The TakePart Action Platform (TAP) programmatically matches socially-relevant content to a curated …
Consumer Brand
,
Social Good Campaign
TakePart and Eileen Fisher Present, "In Her Company"
Together, TakePart and EILEEN FISHER created a program called In Her Company that celebrated EILEEN…
Multi-Platform Campaign
TakePart World
TakePart World debunks the myth that poor countries are doomed to stay poor and shines a light on t…
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