13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

From the 7th Annual Shorty Awards Best Tumblr Campaign

This award honors the most effective and creative campaigns on Tumblr. Describe how you integrated Tumblr into your campaign, how it enhanced your message and delivered or exceeded the results you expected.

Click here to see the previous winner and nominees.

Nominees

DDTyme
Dunkin' Donuts wanted to create a coffee promotion to reach Millennials. We added Julian Edelman of the New England Patriots, comedian co-host Don Zollo, and the perfect setting in Boston, MA to make it an engaging story.We called it DDTyme. First we built excitement across social. Then we hosted an event, where fans got to participate in :11 with #11 (11 s…
Go The Extra Mile
Objective: Build positive brand awareness, share inspiring human stories, create a sense of belonging and shift brand perception in one of Airbnb's crucial markets, New York City. Strategy: Celebrate runners and our local hosts who #GoTheExtraMile every day. Through Tumblr we were able to engage with runners, locals and our entire community before, during a…
Rimmel London Retro Glam
Rimmel London wanted to unleash 'lash mania' for the launch of its Scandaleyes Retro Glam Mascara. The aim was to encourage young, trendy women, defined as the 'Playful Maven', to understand that only Rimmel can give her the dramatic look she is going for. With limited budget and low awareness we needed to spark interest and generate buzz by getting her to …
Skintimate Inspiration Nation
Charged with raising brand awareness and purchase intent for Skintimate shaving products via digital media, Beeby Clark+Meyler thought outside the box: Instead of one promotional idea for the brand in 2014, we created a suite of compelling ideas and content meant to inspire and empower Skintimate's target of millennial women. And so, Inspiration Nation was …
“MasterChef Mystery Box at Home" Tumblr Campaign: MasterChef Season 5
America's most watched cooking competition show, MasterChef, has a highly engaged and active social media fan base.In the iconic MasterChef "Mystery Box Challenge" contestants are given a box of mystery ingredients and must create an elevated meal to impress judges Gordon Ramsay, Joe Bastianich and Graham Elliot. Contestants each have a unique take on their…
“Mutants Are Among Us" Digital Content Campaign
SITUATION/OBJECTIVES:Thanks to superheroes battling twelve months a year at the box office, on television, and in games, comic-based IPs are fighting more than one another, but fan fatigue, as well.Facing this steady stream of super-powered competition, Fox Home Entertainment found itself with two objectives:1) Activate the core for the digital release of X…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!