THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Special Project

Special Project
From the 7th Annual Shorty Awards

Go The Extra Mile

Entered in Tumblr Campaign

Objectives

Strategy and Execution

By leveraging a centralized Tumblr for the New York City Marathon, we were able to harness the power of ~2500 posts that mentioned Airbnb during the marathon. Retumbling and highlighting our community, shined the spotlight on them and how they #GoTheExtraMile. We were able to harness 2% of the conversation around the entire New York City Marathon and push it back out through our Tumblr- really putting our community at the heart of the campaign.

Media

Entrant Company / Organization Name

Airbnb

Links

Entry Credits