THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Contest or Promotion, Multi-Platform Campaign, Retail & E-Commerce
winner
silver honor
Foot Locker Horse With Harden
Foot Locker wanted to reach out to their fans in an innovative way and get them closer to superstar…
Auto, Humor
finalist
Ford "Haunted Carwash"
We convinced passengers to get an innocent car wash - and had some of the undead meet the unsuspect…
Social Good Campaign
Ford "Upside"
When a competitor served up a polarizing TV spot that summed up the American work ethic as "work ha…
Large Agency, Social Good Campaign
Ford Go Further Movement: Surfer's Healing
Izzy Paskowitz started Surfers Healing camp with the mission of harnessing the power of the ocean t…
Large Business
finalist
Ford of Canada – Big Business Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto
finalist
Ford of Canada – Brand Social Media 2014
Ford of Canada's social media team provided an exceptional social media experience to fans in 2014,…
Auto, Multi-Platform Campaign
Ford’s College Ambassador Challenge #FordChallenge
Launched in September 2014, the Ford College Ambassador Challenge (socially known as the #FordChall…
Vine
Forty Viners
The Forty Viners was a concept we came up with prior to the 2014 season and enabled us to reach fan…
Food & Beverage
Frank’s RedHot Lovers Unite: We Put That $#!t on Everything
PurposeFrank's RedHot, a leading hot sauce brand known mostly in the Northeast and Midwest, lacked …
Social Media Tool
finalist
Free People: FP Me
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
Contest or Promotion
Free People: Pura Vida
Specialty clothing brand, Free People, launched in the seventies as one of the first lifestyle bran…
Ambassador & Celebrity Campaign
French Toast Crunch
Beloved 90's cereal French Toast Crunch disappeared in 2006. Since that day, French Toast Crunch f…
YouTube, Wine, Beer & Spirits
winner
Friends Are Waiting
Objective:The Budweiser Consumer Social Responsibility team within Anheuser-Busch InBev wanted to a…
Twitter, Humor
Funny Or Die
With 9.2M highly engaged followers, Funny Or Die is the No. 1 comedy brand on Twitter, consistently…
Instagram
Game of Thrones
Leading into its fourth season, Game of Thrones was poised to make the leap from popular television…
Facebook Campaign
Game of Thrones Red Carpet
Leading into its fourth season, HBO wanted to take Game of Thrones from popular television show to …
Multi-Platform Campaign, Events
Gatlinburg Nose Christmas
Gatlinburg GCVB attempted to break the world record for most red noses worn at an event at their an…
Social Media Tool
GatorBoard
Gatorboard was built for event marketers, brand builders and community managers who need to Connect…
Health and Fitness
GCC 100 Day Journey
Project OverviewThe GCC was developed over a decade ago to improve the health and performance of em…
Multi-Platform Campaign
Get Set Go Argos
Argos was trading in a highly challenging retail environment. John Walden, Argos' new CEO had set t…
Food & Beverage
Getting Try-Curious with Butterfinger Cups
No major candy brand had ever directly taken on Reese's with their own peanut butter cup. With a wi…
Multi-Platform Campaign
Getty Images #YearinFocus Campaign
For over 10 years, Getty Images has produced their annual "Year in Focus" book, but this year they …
Animated GIFs
Getty Images The Year in Focus #MostMoving
The Year in Focus #MostMoving campaign first and foremost was aimed at giving viewers an immersive …
Tumblr
Girls
This GIF lens was applied to all promotional content on the Tumblr. With the complete season availa…
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