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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Pinterest
kate spade new york pinterest
At kate spade new york, social media is an integral part of how we look at our marketing, communica…
Customer Service
Keeping Cisco Customers Happy Through Social Listening
You Blog, you Tweet, and we listen. Cisco’s Technical Services uses the voice of social media and …
Tumblr Campaign
Kenny Powers of Eastbound & Down's Hall of F***in' Fame
In anticipation of Eastbound & Down’s final season curtain call, we created Kenny Powers’ Hall of F…
Real-Time Response, Luxury Goods, Tumblr Campaign, Animated GIFs, Tumblr of the Year
L'Oreal Paris Live Golden Globes Beauty Lab
The L’Oréal Paris Tumblr presence is intended to be one thing: a playground for all things beautifu…
Real-Time Response
Landing Pads
In November 2013, Amazon CEO Jeff Bezos went on 60 Minutes to announce that the online retail giant…
Mid-Sized Agency
finalist
Laundry Service
You can get all of your laundering needs completed under one roof at a laundry service. Why should …
Food & Beverage
finalist
Lay's 75 & Sunny
For the last 75 years, Lay’s has been an integral part of summer moments and memories. Lay’s wanted…
Video Games
winner
LEGO Marvel Super Heroes
Warner Bros. Interactive Entertainment (WB Games) launched social destinations on Facebook and Twit…
B2B
Littelfuse Speed2Design
What’s it like to get zapped in space? Are Smartphones orbiting the earth? What is a Robonaut and …
Mobile Campaign
finalist
LotteryHUB 160,00 Downloads
From April 3 to May 22, LotteryHUB embarked on a mobile marketing campaign targeting lottery player…
Gamification, Consumer Brand
finalist
Lowe's Sims Social
The dog had caused a commotion in the kitchen this morning. Casualties? You’re favorite mug and a s…
Real-Time Response
Lydia should have switched to #Truvia #BreakingBad #SweetSwitch
Truvia® natural sweetener is #1 in its category of zero-calorie natural sweeteners in the U.S. and …
Sports
Magnus Racing, #MagnusMilitia
Through creativity, fan engagement on social media, humor, and biting parody, Magnus Racing has…
IRL
Make It Mega at Life Is Beautiful
Branded activations at music festivals are commonplace in today’s sponsorship lineup, but it takes …
Technology, Gamification
Making Advocacy Easy and Fun
The marketer asks, “How can we get customers, employees and fans to extend the reach of our content…
Pinterest
Making our Mark on Pinterest
Pinterest users are mostly women. Our fans are mostly men. But that didn’t stop us from being a pio…
News
MarketWatch Adds New Level of Social to the Stock Market With “Earnings Wall"
The amount of valuable social content surrounding the stock market is rapidly increasing. Dow Jones…
Vine
winner
Mashable
Mashable has produced creative and original content on Vine since the application was released in J…
Social Good Campaign, Pinterest
finalist
MasterCard - #AcceptanceMatters
For the past 25 years, MasterCard has been a brand that has been accepted in more places than any o…
Hashtag on Twitter, Financial Services, IRL
finalist
MasterCard - #PricelessNewYear
For the past 25 years, MasterCard has been a brand that has celebrated Priceless moments in culture…
Pinterest
McCormick - Virtual Bake Sale
The Challenge: Find an interesting, breakthrough way to inspire more flavorful and colorful baking.…
Technology
Media Multiplyer / Corner Bakery Cafe
Corner Bakery Cafe tapped Rockfish to create a digital campaign to drive summer sales. The client a…
Social TV, Humor, Food & Beverage, Facebook Campaign
finalist
Mentos Engages Arab Youth through Hilarious Memes
Mentos wanted to adapt their ‘fresh thinking’ global platform to produce their first-ever campaign …
Facebook Page
Mercedes-Benz Facebook Page
From consistent, thoughtful engagement with the audience throughout the life of a post, to a unique…
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