Through creativity, fan engagement on social media, humor, and biting parody, Magnus Racing has proven that the traditionally conservative world of professional sports car racing can be fun, yet without compromising integrity or on-track performance. With the launch of the all-new TUDOR United SportsCar Championship, Magnus Racing's use of humor through video, social content, and irreverent press releases have resonated with fans and automotive media alike. This has all culminated in to a motorsport counter-culture that has developed, known as the #MagnusMilitia. Competing against major car manufacturers such as Audi, Ferrari, Chevrolet, Dodge, BMW, and more, Magnus Racing's ability to create a brand and marketing/PR approach that is so vastly different from anyone else has amassed a fan following that is unparalleled by any independent team in the sport. What makes this remarkable is the team's relatively modest budget to achieve these results, relying instead on creativity, humor, and fan engagement. CAMPAIGN EXAMPLES: -- GENERIC PRESS RELEASE, 2013: http://www.magnusracing.com/news/2013/11/22/magnus-racing-concludes-insert-description-here.html "MERGER" ANNOUNCEMENT (parody of the pending announcement of North America's top-two professional sportscar series) http://www.magnusracing.com/news/2012/9/4/magnus-racing-black-swan-racing-may-announce-something-at-la.html VALENTINE'S, 2013 (parody of NASCAR celebrity couple Danica Patrick and Ricky Stenhouse): http://www.magnusracing.com/news/2013/2/14/lally-potter-open-up-about-relationship-during-media-tour.html SEASON FINALE, 2012 (poking fun at the car running out of fuel): http://www.magnusracing.com/news/2012/10/1/magnus-racing-falls-short-on-2012-fuel-budget.html ROLEX 24 PREVIEW, 2013: -- ADDITIONAL NOTABLE EFFORTS: -THE MAGNUS WEBCAST: Magnus Racing is the only independent team to produce a pitside webcast live from the team's pit area during race weekends. Fans can engage live with drivers and personnel direct in the Magnus pit, including for all 24-hours of The Rolex 24 at Daytona. -THE FAMED "TWITTER WAR:" To announce the 2014 Rolex 24 webcast, Magnus Racing and sportscar driver Ryan Eversley engaged in a heated "Twitter War" for five hours straight, garnering huge attention from the sportscar audience as it happened. The fight "ended" with the two entities issuing an announcement that Eversley would be hosting the 2014 webcast. -COUNTLESS FAN GIVEAWAYS: Magnus Racing has an abundance of "fun" giveaways for fans and children, including foam fingers and "honorary pit crew" stickers for children. Simply put, Magnus Racing's infamy within the very niche world of professional sports car racing is proof of a brand's need to differentiate their voice within the marketplace, especially when faced with a budget that is nowhere near their OEM competitors. Because of the brand's ability to create such well crafted parody and humor, backed-up with the team's ability to win on-track, the team's marketing and branding efforts have transcended the relatively small world of professional sportscar fans. GOALS: -Receive recognition within the motorsports and automotive community as the "most fun" team in racing -Achieve more social media following than anyone else in the sport ACHIEVEMENTS: Critical Reception from News Outlets: ROAD & TRACK: http://www.roadandtrack.com/racing/racing-teams/the-emmy-for-creative-motorsports-press-releases-goes-to-38908 NBC SPORTS: http://motorsportstalk.nbcsports.com/2014/01/17/tusc-magnus-racing-asks-us-to-rediscover-sportscar-video/ http://motorsportstalk.nbcsports.com/2013/12/26/magnus-racing-offers-biting-holiday-themed-press-release/ SPEED/FOX SPORTS: http://msn.foxsports.com/speed/sports-cars/sports-cars-magnus-racing-releases-epic-mad-libs-style-press-release/ JALOPNIK (automotive counter-culture): http://jalopnik.com/5978798/the-most-hilarious-daytona-24-racing-promo-video-ever Results: - Over 200,000 unique viewers during team's pitside webcast(s). - More YouTube hits than any other independently produced content from any other team (combined) 100,000+. - Only team to be covered by USA Today's Twitter feed for actions OUTSIDE of the track (acknowledging Valentine's parody, 2013). - Only team to be covered by Road & Track, NBC Sports, Fox Sports and SPEED websites for branding efforts beyond track results. - More Twitter/Facebook followers than any Rolex Sports Car Series GT team (10,000+ combined).
Formed by Team Principal John Potter, Magnus Racing is quickly being recognized as a true up-and-coming team in the world of motorsports. As a new team comprised of experienced professionals throughout a number of industries, Magnus Racing provides a unique blend of fresh thinking with professional experience to make the team one of the top Porsche entrants in North America. The team's creative and branding content is done in collaboration with TMB Creative, Inc. ("The Media Barons"), who manage all marketing and creative content for the team.
