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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Television
finalist
Gossip Girl Here
The goal of creating a social media campaign for this particular show was to extend the universe se…
Multi-Platform Presence
finalist
Gossip Girl Here
The overall objective with the Gossip Girl Reboot social media campaign was to utilize each social …
Vertical Video
finalist
silver honor
Gossip Girl Presents: Spotted
The main objective of the “spotted” vertical videos was to convey that in the Gossip Girl world, th…
Business to Business
GrammaTech: From Coding Scapegoat to Coding GOAT
  Increase awareness of GrammaTech and CodeSonar products (impressions, accounts reached)  …
Hospitality, Insights & Trends
winner
audience honor
Grand Introduction
The world was turned upside down in 2020, and economy lodging was no different. While essential wor…
Storytelling
Grand Seiko – GS9 Event
Grand Seiko came to Ketchum and Ketchum Studios asking us to cover their first-ever US Grand Seiko …
Creative Use of Technology
finalist
bronze honor
Green Light Signal
CONTEXT: Making more use of low carbon energy sources is vital for the sustainability of our fut…
Comedy Video, Single Post or Activation
finalist
bronze honor
Green Screen Guy: Frankie LaPenna x NFL & Ravens
In hindsight, our objective looked simple: create viral content? Sure. But the phrase “viral conten…
Online Event/Activation
finalist
bronze honor
GREY GOOSE Presents: IN BLOOM, by SZA
In February 2021, Grey Goose launched Grey Goose Essences, a line of low-ABV vodkas infused with re…
Multicultural Community Engagement
grown-ish: Black Student Union
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…
Single Post or Activation
Grown-ish: Who Gets Married Campaign
Grown-ish follows Zoey Johnson as she heads to college and begins her hilarious journey to adulthoo…
Wine, Beer & Spirits
Guac On The Rock
Dwayne 'The Rock' Johnson and his ultra-premium small batch tequila, Teremana, launched "Guac on th…
Gamification
Guess the Airport Code
Each year, The Points Guy hosts the annual TPG Awards, in which we present readers and editors’ cho…
Auto
Gumout: Secret Meeting
In the far corner of your local Walmart store is the automotive department – a less-traveled aisle …
Facebook Partnership, Live Video
H-E-B - A Very Texas Holiday
The world was entering its second straight holiday season in the life and times of Covid… and we’d …
Storytelling
finalist
H-E-B - Be the Change
H-E-B was founded on the unwavering belief that each and every person counts. As our president Crai…
Live Video, Facebook
finalist
H-E-B - Grilling Open
In Texas, grilling is more than a tradition – it’s a way of life. Texans know there’s nothing bette…
TikTok
H-E-B - TikTok
Recognizing the explosive growth of TikTok and seeing that our fans and shoppers are actively using…
Digital Pivot, Online Event/Activation
finalist
H-E-B Virtual Cooking Classes
To say that we’ve seen massive transformation in the past couple of years as a society may be the u…
Video Ad
winner
Happiest Moments
Create the organization’s first video brand anthem to connect new audiences, in English and Spanish…
Animation
Harry Potter Magical Movie Moments
November 2021 marked twenty years since The Boy Who Lived made his on-screen debut in Harry Potter …
Entertainment
HBO - So She Did
For Women’s Equality Day 2021, HBO wanted to create a campaign acknowledging that women aren’t a mo…
Multicultural Community Engagement
HBO Asian Pacific American Short Film Competition LA + NY Event Series 2021
The main goal of HBO’s Asian Pacific American Visionaries campaign was to continue developing the p…
Long Form Video, Multi-Platform Campaign, Multicultural Community Engagement
finalist
HBO Max: See Us
The primary objectives for this marketing effort were to identify and execute opportunities for HBO…
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