THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Online Event/Activation

This award honors the most effective and creative event or activation produced by a brand, agency or organization for an online audience. Innovative use of filters, visual effects, live streaming, and interactive elements are all eligible.

See previous winners and honorees here.

Winner

Online Event/Activation
winner
Make-A-Wish | Magic Delivered Amidst a Pandemic
Due to the pandemic, Make-A-Wish Mid-Atlantic decided to turn to a 100% virtual approach for its an…

Finalists

Online Event/Activation
finalist
silver honor
Swipe Night: Killer Weekend
Tinder’s Swipe Night is a groundbreaking and highly-acclaimed interactive entertainment platform de…
Online Event/Activation
finalist
bronze honor
9/12: The untold story of reconnecting New York
On September 11th,  2001, the world changed forever.  In the aftermath, New York was left devastate…
Online Event/Activation
finalist
bronze honor
Chipotle Mexican Grill x Roblox Boorito
Every Halloween, Chipotle fans look forward to the brand’s annual Boorito promotion, which it’s bee…
Online Event/Activation
finalist
bronze honor
GREY GOOSE Presents: IN BLOOM, by SZA
In February 2021, Grey Goose launched Grey Goose Essences, a line of low-ABV vodkas infused with re…
Online Event/Activation
finalist
bronze honor
The Met Unframed
Due to COVID-19, The Metropolitan Museum of Art in New York City had to close its doors to the publ…
Online Event/Activation
finalist
Michelob ULTRA x Tinker Hatfield – “Not for Sale” Championship Bottle
As the NBA’s newest sponsor, Michelob ULTRA needed to cement its place among basketball fans and NB…
Online Event/Activation
finalist
Museum of Annoying Experiences
Customer service is everywhere. And when it’s bad, it sucks for all of us – because we’re all custo…

Nominees

Online Event/Activation
32nd Annual GLAAD Media Awards
Each year, GLAAD, the world's largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media …
Online Event/Activation
Adult Swim Festival -- Livestreaming Globalpalooza
If November 2020 Adult Swim Festival dipped a virtual toe into Adult Swim’s global possibilities, y…
Online Event/Activation
Candy Crush Saga All Star Tournament
Crowning the top Candy Crush Player in the United States, called for a production that pulled out a…
Online Event/Activation
Dixie and Charli D'Amelio x Social Tourist TikTok Fashion Show
Social Tourist, the new trend-forward apparel brand from global teen retail brand, Hollister Co., a…
Online Event/Activation
F9: The Fast Saga Trivia Nights
1. To engage with, activate, and excite the existing Fast Saga fans on social media. Leading up to …
Online Event/Activation
Google Cloud Next
  Google Cloud Next  (October 11-14) is the flagship event of Google Cloud. It’s where the cloud…
Online Event/Activation
H-E-B Virtual Cooking Classes
To say that we’ve seen massive transformation in the past couple of years as a society may be the u…
Online Event/Activation
In The Know Bowl 2021
In The Know launched the inaugural In The Know Bowl last year, with a live Call of Duty gaming even…
Online Event/Activation
MRN Agency Virtual Events
COVID 19 and unequivocally reset our entire way of life. The way people connect, create, and consum…
Online Event/Activation
MTV's Wild N Out Interactive Special
For the past few years, Wild ‘N Out has been a driving force when it comes to MTV Entertainment Gro…
Online Event/Activation
Oscars Virtual Watch Party | Powered by Facebook Messenger Rooms
The Academy of Motion Picture Arts and Sciences invited their global social audience to the very fi…
Online Event/Activation
Skittles + RuPaul's Drag Race Pride 2021
In 2021, as an ally for the LGBTQ+ community, Skittles announced that it would continue to remove i…
Online Event/Activation
SoundCloud Player One
SoundCloud is a next-generation music entertainment company, powered by a community of artists and …
Online Event/Activation
The Sims Sessions
The Electronic Arts Music team sought to create the first ever in-game music festival for The Sims …
Online Event/Activation
Twitch and Prime Video: Fairfax Interactive Stream
Fairfax, Prime Video’s latest animated adult comedy, premiered on October 29, 2021.  The Amazon …
Online Event/Activation
audience honor
Zack Snyder’s Justice League Red Carpet Premiere Livestream
For DC fanatics, March 18th, 2021, was a highly anticipated and momentous day – as it was the offic…