The 14th Annual Shorty Award winners are here! View the full list.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

MRN Agency Virtual Events

Entered in Online Event/Activation

Objective

COVID 19 and unequivocally reset our entire way of life. The way people connect, create, and consume are all vastly different than before thanks to precautions, restrictions and new protocols that govern the way we work and play. In-person events took a backseat as  social distancing quite literally separated businesses from their workforces and customers alike. This distance made it especially challenging for companies to celebrate wins and milestones in a post-COVID era as we became all screens, all the time. 

Our Fortune 100 and Fortune 500 clients were looking to connect with their key stakeholders  through virtual and interactive experiences that felt as intimate and genuine as their traditional in-person activations. In a world inundated with ordinary Zoom calls and Google Meets, we set out to create unique activations for our tech clients such as Nutanix, AT&T, Lenovo, HP, Edge Solutions, JTEK Data Solutions, eGroup to foster deep, meaningful relationships all over the world that truly have a lasting business impact. This choice led to the creation of an entirely new capability for our agency with outstanding results.

Strategy

Understanding the challenges our tech clients faced, we partnered with our Field Marketing and Channel Marketing team to develop compelling virtual event strategies that aligned with their brand core identity, but were engaging as well.

Anchored by lifestyle influencers, renowned names or field experts within their subject matter, our premium custom programming included:

Results

It worked! Our events division successfully brought more than 600+ virtual experiences to fruition that have been met with remarkable, quantifiable improvements in the way they reach and engage their customers. MRN's tech clients have seen post-event engagement with their prospects increase by more than 33% and a 70% increase in event attendance. Going beyond a passive experience, expertly curated programming leaves attendees focused and engaged not because they have to, but because they want to, averaging 80% camera on.

We certainly didn’t invent the virtual event experience, but we do believe we’ve elevated it! Unlike traditional zoom-type workshops or masterclass sessions, we have developed a format that actively encourages an interactive & experiential moment.

Media

Video for MRN Agency Virtual Events

Entrant Company / Organization Name

MRN Agency, Nutanix, AT&T, Lenovo, HP, Edge Solutions, JTEK Data Solutions, eGroup

Entry Credits