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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
Campaign by Diverse-Owned Businesses
Foreign Language Campaign
Global Campaign
Integrated Campaign
Launch Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
NEW!
Rebrand Campaign
Social Good Campaign
Content and Media
Blog & Micro-blog
Brand Voice
Branded Content
Branded Series
Contest or Promotion
Copywriting
Email & Newsletter
Episodic
NEW!
Meme, GIF, & Emojis
Micro-Site
Single Post or Activation
Use of Viral Content
User-Generated Content
Design
Animation
Art Direction
Audio & Music
Brand Identity
Brand Redesign
Generative AI
Graphic Art
Images
Website/App
Industry
Auto
Beauty
Business to Business
Consumer Brand
Education
Entertainment
Financial Services
Fitness, Health, & Wellness
Food & Beverage
Gaming
Government & Politics
Hospitality
Insurance
Live Events
News & Media
Non-Profit
Pets & Animals
Pharma & Healthcare
Real Estate
Restaurants
Retail & E-Commerce
Social Activism
Sports
Technology
Television
Travel & Tourism
Wine, Beer & Spirits
Creator & Influencer Partnerships
Instagram Partnership
Multi-Platform Partnership
Other Platform Partnership
TikTok Partnership
X Partnership
YouTube Partnership
Overall Presence
Facebook Presence
Instagram Presence
LinkedIn Presence
Multi-Platform Presence
Other Platform Presence
TikTok Presence
X Presence
YouTube Presence
Platforms & Technology
Artificial Intelligence
Extended Reality
Facebook
Immersive
Instagram
Interactive Content
LinkedIn
Other Platform
TikTok
X (formerly Twitter)
YouTube
Podcast
Art & Culture Podcast
Branded Podcast
Business Podcast
Health & Wellness Podcast
Lifestyle & Entertainment Podcast
News & Politics Podcast
Other Podcast Genres
Podcast Mini Series
Sports Podcast
Technology and Education Podcast
True Crime & Documentary Podcast
Strategy & Engagement
Brand Partnership
Call to Action
Community Engagement
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
GEO (Generative Engine Optimization)
NEW!
Humor
Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
Micro-Influencer Strategy
Music & Dance
On a Shoestring
Organic Promotion
Paid & Amplification
Physical and Digital Convergence
Public Service Announcement
Real Time Response
SEO & SEM
Social Commerce
Storytelling
Video
Comedy Video
Documentary
Feature Film
Featurette or Behind The Scenes Video
Instructional Video
Live Video
Long Form Video
Medium-Length Video
Music Video
Product Feature Video
Short Form Video
Vertical Video
Video Ad
Video Series
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Additional Filters
Physical & Digital
,
Periscope
finalist
I’m Feeling Lucky Experience presented by Google Store
Google might be one of the most recognizable brands in the world, but in the spring of 2016, its e-…
Television
finalist
I’m Watching… YOU
Joe is back and, this time, he's bringing his wolf-pack with him. In YOU’s third season, we see Joe…
Education
i5 Playbook
i5 is a pedagogical framework that the Principles for Responsible Management Education (PRME) creat…
Social CEO
winner
Ian Schafer at Deep Focus - Best Social Media Presence of a CEO
2012 was a big year for social media. One digital thinker who helped make it that way is Deep Focus…
Health & Fitness
IBD Unmasked
Takeda aims to bring IBD to the forefront of public awareness by improving understanding of the dis…
Global Campaign
IBM Consulting Launch
In Q4 2020 a team was pulled together to prepare IBM Services and GBS for the eventual Kyndryl spin…
Multi-Platform Campaign
IBM Consulting x ESPN fantasy football
Over the past five years, IBM has partnered with ESPN to collectively develop and accelerate their …
Business to Business
,
Storytelling
winner
IBM Content Cantina
Think of thought leadership differently, as there is a need to cut through the clutter of internal …
Technology
IBM SkillsBuild - Closing the Skills Gap with Equity
With student debt at a staggering $1.6 Trillion in the US and underemployment across huge segments …
Education
finalist
IBM SkillsBuild and STEM Personality Quiz
SpecialGuest designed the first-ever STEM personality test with IBM to show underrepresented and ma…
Integrated Campaign
IBM x Marchesa: The Cognitive Dress
IBM partnered with Marchesa to design a "cognitive dress" using IBM Watson technology. The dress d…
Business to Business
IBM x The Goat Agency: Positioning Granite as the preeminent LLM in the US
In an increasingly competitive AI space, IBM wanted to elevate their perception and be seen as an u…
Multi-Platform Partnership
IBM's AI Highlights at the Masters with Matt Ryan & Brian Tong
To leverage IBM's partnership with the Masters and to create greater awareness and appreciation for…
Instructional Video
iCarly - Shay What?! Cocktails: Gnarly Carly
The “Gnarly Carly” is one featured recipe in a whole series of instructional videos designed to hig…
Meme
iCarly Returns With The Iconic Meme Fans Were Waiting For
Nickelodeon’s original “iCarly,” which ran from 2007-2012, followed a group of best friends as they…
Real Time Response
winner
Ice Dog Sandwich
Oscar Mayer champions the love of hot dogs above all else. We renovated our hot dogs, built out the…
Dating
winner
audience honor
Ice-T Tries Coffee and Bagels for the First Time With Coffee Meets Bagel
Coffee Meets Bagel was founded in 2012 by sisters Dawoon, Arum, and Soo. At the time, a few dati…
Call to Action
,
Contest or Promotion
,
Food & Beverage
finalist
gold honor
bronze honor
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Mid-Sized Agency
ICED MEDIA
"DIGITAL PIONEERS" ICED Media is a best-in-class boutique digital agency. Founded in 1999, we re…
Native Advertising
,
Storytelling
Icon Forged in Steel: Royal Oak 50th Anniversary | Morning Studio x Audemars Piguet
At the beginning of 2022, Audemars Piguet came to SCMP Morning Studio looking to develop a branded …
Images
finalist
audience honor
Iconic Blu Social Media Content
Working with blu has been an exciting, unique challenge from the very beginning. With federal regul…
Art Direction
finalist
Iconic Covers by TIME Rebuilt by LEGO
After launching a global study, LEGO found that only half of parents encourage their daughters to p…
Art Direction
Icy Hot Pro - Rise From Pain
For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the b…
Multi-Platform Campaign
Icy Hot Pro - Rise From Pain
For decades, consumers have turned to Icy Hot to relieve their aches and pains. And, in 2022, the b…
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