THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Business to Business

This category honors the most effective and creative use of social/digital in business-to-business marketing strategies and campaigns. Work may include (but are not limited to) promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.

Winner

Business to Business
winner
Procell Insite. Stop Guessing, Start Saving.
You wouldn’t think it, but batteries are essential to major businesses across the USA. In hotels fo…

Finalists

Business to Business
finalist
gold honor
Workday: Trolled by Rock N’ Roll
The two most important assets of just about any organization are its people and its money. As an HR…
Business to Business
finalist
silver honor
An Advertising Tail
Amazon is a household name, but the scale and capabilities of its upper-funnel advertising solution…
Business to Business
finalist
bronze honor
Sleep with Rain
Running a small business is hard. Small business owners’ optimism hit a 10-year low, and they repor…
Business to Business
finalist
FROM COCKTAILS TO MOCKTAILS: HOW NCS DROVE THE SOBER CURIOUS CONVERSATION
In 2024, 41% of Americans planned to cut back on alcohol—a 34% jump from 2023. Among Gen Z, nearly …
Business to Business
finalist
Qualcomm: Powering the Future of AI and IoT
Even if you don't think you know Qualcomm — you know Qualcomm. For decades, Qualcomm thrived as a b…
Business to Business
finalist
Salesforce Dreamforce 2024
Dreamforce 2024 presented an opportunity to elevate Salesforce’s industry leadership while fosterin…
Business to Business
finalist
audience honor
This is an operations intervention
The challenge PagerDuty is the operations engine behind the tech we rely on every day, like Netf…

Nominees

Business to Business
Balloons
Candybox made the list of the fastest-growing companies in Canada in 2024. Rather than viewing this…
Business to Business
Beyond Why to How
When it comes to sustainability, business leaders agree that there is progress to be made – in fact…
Business to Business
Data for Doers
Marketing today isn’t just about ideas—it’s about action. In an environment where agility, executio…
Business to Business
IBM x The Goat Agency: Positioning Granite as the preeminent LLM in the US
In an increasingly competitive AI space, IBM wanted to elevate their perception and be seen as an u…
Business to Business
Never Just Tech
Over the past century, McKinsey has been helping clients with their most important opportunities; w…
Business to Business
Oliver Wyman's "Ask Us Anything On AI" At The Singapore Fintech Festival
Our Presence Context Oliver Wyman served as the strategic knowledge partner and an exhibitor at …
Business to Business
QuickBooks Small Business Success Month
To celebrate Small Business Success Month, Intuit QuickBooks and Mailchimp set out to highlight the…
Business to Business
Reinventing the Fortune 500
To tell the story of a first-to-market, AI-focused, enterprise-level partnership between Fortune an…
Business to Business
SAP x 1000heads | Bring Out Your Best | Social Strategy
Booked a flight? Bought groceries? Ordered something online? SAP is the engine running it all. B…
Business to Business
The Test for Success Campaign
The Vetscan Imagyst transformed veterinary diagnostics, giving clinics expert-level insights in min…
Business to Business
Thomson Reuters: Clarifying the Complex in the Age of AI
Once a renowned arbiter of content and research for professionals, Thomson Reuters underwent a crit…
Business to Business
Tyler Tested
The Trane HVAC brand has a humanity issue. “It’s Hard to Stop a Trane” is an iconic tagline that ha…