THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Brand Awareness Campaign
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Overall Presence
Facebook Presence
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Multi-Platform Presence
Other Platform Presence
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X Presence
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Platforms & Technology
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Facebook
Immersive
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X (formerly Twitter)
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NEW!
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Strategy & Engagement
Brand Partnership
Call to Action
Community Management
Creative Use of Technology
CTV/OTT
Data & Insights
Earned Media
Event & Experiential
Gamification
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Innovative Media Buying Strategy
Integration with Traditional Media
Internal Communications
LGBTQ Community Engagement
Micro-Influencer Strategy
Multicultural Community Engagement
Music & Dance
On a Shoestring
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Video
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NEW!
Featurette or Behind The Scenes Video
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Long Form Video
Medium-Length Video
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Video Ad
Video Series
Of The Year
Commercial Creator of the Year
Dual-Format Creator of the Year
Large Agency of the Year
Large Brand of the Year
Large Non-Profit of the Year
Mid-Sized Agency of the Year
News Creator of the Year
Site of the Year
Small Agency of the Year
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Television
Dulcolax Chewy Fruit Bites: Go With It and Good Morning
As a trusted brand in digestive health, Sanofi’s objective was to attract new and lapsed users to t…
Branded Content
,
Long Form Video
Duluth Trading Co. And Yellowstone
Create native-based custom content that aligned, and elevated, Duluth Trading Co’s theme of tradesm…
Gaming
,
TikTok
finalist
silver honor
Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
Some ten years after the brand was initially launched, the original Dumb Ways to Die mobile game ha…
Instructional
winner
Dumpster Diving Reveals U.S. Food Waste Crisis
This video was inspired, in part, by two shocking statistics. One, 40% of food in the U.S. goes to …
Instagram Stories
finalist
Duncanville: Ask Mr. Mitch Anything Instagram Story
Leading into premiere, we sent out a call to action for our Duncanville fans to help build some buz…
Organic Promotion
Dunkaroos: Back and Bigger than Ever
From the prized possession of any lucky kid in the school cafeteria to mere childhood memory, by 20…
Food & Beverage
Dunkin' Donuts Barstool Energy Punch
How do you introduce Dunkin's newest product collaboration Energy Punch, Powered by Monster to cre…
Food & Beverage
Dunkin' Donuts Global Donut Day
To raise awareness about National Donut Day going international for the first time, Dunkin’ Donuts …
Multi-Platform Campaign
winner
audience honor
Dunkin' Donuts National Donut Day
In 2017, Dunkin Donuts, Hill Holliday, and Trilia set off to own National Donut Day by launching a …
Community Management
,
Earned Media
,
Food & Beverage
,
Humor
,
Meme, GIF, & Emojis
,
On a Shoestring
,
Organic Promotion
,
Use of Viral Content
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Snapchat Story
finalist
audience honor
Dunkin’ Donuts #NationalDonutDay
In honor of National Donut Day, Dunkin' Donuts and Trilia were looking to create an awareness campa…
Social Media Tool
Dunkin’ Donuts Innovates Monday Night Football Social
For 16 consecutive weeks, Wayin helped Hill Holliday client Dunkin' Donuts launch five Twitter poll…
Branded Series
,
Comedy Video
,
Consumer Brand
,
Education
,
Humor
,
TikTok Presence
,
YouTube Presence
winner
gold honor
Duolingo - 'Living With Lily'
Duolingo’s cast of mascots have become a beloved part of the brand’s product and marketing. They ha…
Brand Awareness Campaign
,
Comedy Video
,
Humor
,
Short Form Video
,
Single Post or Activation
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Small Brand of the Year
winner
Duolingo – Small Brand of the Year
Pieces of work: Winner under Global Campaign 👇 Duolingo Roll Winner under Education and Co…
Meme
finalist
audience honor
Duolingo Push
Each year, Duolingo has marked April Fools’ Day with pranks ranging from a line of craft beers that…
Brand Identity
,
Global Campaign
winner
Duolingo Roll
Duolingo wanted to generate awareness on a global scale without spending a significant amount of mo…
Community Management
,
TikTok Presence
,
Takeovers
winner
bronze honor
audience honor
Duolingo TikTok Channel
At the very center of Duolingo's TikTok strategy is the goal of entertaining, versus promoting or m…
Brand Awareness Campaign
,
Integrated Campaign
,
Storytelling
finalist
Dupe That!
The key objective of the “Dupe That!” campaign was to capitalize on trendy “duping” conversations, …
Consumer Brand
,
Integrated Campaign
,
Multi-Platform Campaign
Duracell + Discovery, Inc. Here for the Holidays
Duracell was looking for a high-impact, co-branded campaign that integrated its premium Optimum bat…
Brand Partnership
finalist
Duracell x Duolingo Partnership
In a low interest category, how do we make Duracell more entertaining and exciting to connect with …
Creative Use of Technology
,
Retail & E-Commerce
,
Twitch
finalist
Duracell: Get In The Game
Duracell wanted to make inroads with the gaming community. Game controllers require batteries, b…
Filter/Lens
Duracell. Bunny's Arcade: Becoming a Leading Brand in TikTok Effect & Game Creation
Duracell faced a unique challenge to engage a younger audience in a product category that is often …
Call to Action
,
Images
,
Integrated Campaign
,
Pets & Animals
,
X (formerly Twitter)
finalist
Duriel’s Offering
Darkness lies at the core of the Diablo video games, yet even in that shadow, sparks of hope can be…
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