THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Copywriting

This category recognizes the most creative and effective use of written content. Entry should demonstrate how the content transformed ideas into compelling narratives, resonated with the target audience, and achieved the work's goals and objectives.

See previous winners and honorees here.

Finalists

Copywriting
finalist
The Boy & The Octopus
Our brief was simple: to share some Disney magic with the world this holiday season. Supporting a b…
Copywriting
finalist
Orange Cream Pop Shake
The core idea behind this work was to position McDonald’s Orange Cream Pop Shake as a must-try summ…
Copywriting
finalist
Smile Train Stories
2024 was a historic year for Smile Train. We celebrated our 25th anniversary and sponsored our 2 mi…
Copywriting
finalist
Abbott Elementary Reddit Yearbook Style Superlative & Quote Images Promoted Carousel
The Emmy Award-winning "Abbott Elementary" is ABC’s hit comedy that takes place in an underfunded P…
Copywriting
finalist
American Airlines' Life Awaits Campaign (Check & More)
Build Consideration for American Airlines and the AAdvantage Rewards program AAdvantage & non…
Copywriting
finalist
Make the Sonicare Switch
For Philips Sonicare, the #1 dental professional recommended electric toothbrush brand, the objecti…

Nominees