THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Fitness, Health, & Wellness

This category honors the most effective and creative use of social/digital by brands specializing in fitness, personal wellness, and healthy lifestyles.

See previous winners and honorees here.
Fitness, Health, & Wellness
Anna Ortiz: Empowering a Global Community to Live Well & Explore More
To inspire and educate a global audience on the benefits of healthy eating through engaging, access…
Fitness, Health, & Wellness
Best of ClassPass 2023
Every year, ClassPass turns to its users to vote for fitness studios, gyms, instructors, salons, an…
Fitness, Health, & Wellness
Dear Dad
This past Father’s Day, Function Health launched Dear Dad, a campaign centered around one pivotal l…
Fitness, Health, & Wellness
Let's Run There with Jeremy Renner
Brooks Running’s iconic Run Happy platform had energized the company for 25 years and propelled it …
Fitness, Health, & Wellness
Nature Made Pickleball Activation
In 2024, Nature Made aimed to deepen brand connection with our audience beyond traditional media ch…
Fitness, Health, & Wellness
Period A.K.A.
Our objective: to empower and inform a new generation of (wo)menstruators with the resources—inform…
Fitness, Health, & Wellness
Spike Sessions
Objective To introduce Lingo— Abbott’s continuous glucose monitor— as a groundbreaking health te…
Fitness, Health, & Wellness
The Well By Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation, manipulative messaging, the explo…
Fitness, Health, & Wellness
You've Got Options
Anyone who's ever tried to find a doctor knows what a pain in the ass it can be. Which is one reaso…
Fitness, Health, & Wellness
[solidcore] Solidays Challenge
The beloved, full-body workout [solidcore] has run its Solidays campaign since 2022, an annual chal…