THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice Branded Content Branded Series Documentary Short Email & Newsletter Feature Film Images Interactive Experiences Long Form Video Micro-site or Blog Podcast Research Reports Short Form Video Vertical Video NEW! Video Series

Cause

Animal Rights & Welfare Arts & Culture Civic Engagement NEW! Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes Poverty Relief Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership Corporate-Community Influencer, Creator & Celebrity Non-profit Partnership Other Partnerships

Platforms & Technology

Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Employee Engagement NEW! Event & Experiential Guerrilla Marketing Integration with Traditional Media Paid Media PSA Single Post Storytelling Use of Viral Content User Generated Content

From the 17th Annual Shorty Awards Fitness, Health, & Wellness

This category honors the most effective and creative use of social/digital by brands specializing in fitness, personal wellness, and healthy lifestyles.

See previous winners and honorees here.

Winner

Fitness, Health, & Wellness
winner
Nature Made Pickleball Activation
In 2024, Nature Made aimed to deepen brand connection with our audience beyond traditional media ch…

Finalists

Fitness, Health, & Wellness
finalist
gold honor
Let's Run There with Jeremy Renner
Brooks Running’s iconic Run Happy platform had energized the company for 25 years and propelled it …
Fitness, Health, & Wellness
finalist
silver honor
Dear Dad
This past Father’s Day, Function Health launched Dear Dad, a campaign centered around one pivotal l…
Fitness, Health, & Wellness
finalist
bronze honor
Spike Sessions
Objective To introduce Lingo— Abbott’s continuous glucose monitor— as a groundbreaking health te…
Fitness, Health, & Wellness
finalist
Best of ClassPass 2023
Every year, ClassPass turns to its users to vote for fitness studios, gyms, instructors, salons, an…
Fitness, Health, & Wellness
finalist
The Well By Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation, manipulative messaging, the explo…
Fitness, Health, & Wellness
finalist
You've Got Options
Anyone who's ever tried to find a doctor knows what a pain in the ass it can be. Which is one reaso…
Fitness, Health, & Wellness
finalist
audience honor
[solidcore] Solidays Challenge
The beloved, full-body workout [solidcore] has run its Solidays campaign since 2022, an annual chal…

Nominees

Fitness, Health, & Wellness
Anna Ortiz: Empowering a Global Community to Live Well & Explore More
To inspire and educate a global audience on the benefits of healthy eating through engaging, access…
Fitness, Health, & Wellness
Period A.K.A.
Our objective: to empower and inform a new generation of (wo)menstruators with the resources—inform…