THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Organic Promotion

This category honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.

Finalists

Organic Promotion
finalist
Crocs x Kelly Shoes Nostalgia Content Collab
The early 2000s are back—not just in fashion but in internet culture. Millennials, now in their 30s…
Organic Promotion
finalist
Jesse Lingard’s Viral Goal Beyond the Pitch
The main objective of the campaign was to boost the organic reach of Jesse Lingard and Vertex CGI o…
Organic Promotion
finalist
Grimace in Canada
McDonald’s Canada was looking to drive relevance and foot traffic amongst a younger audience. As a …
Organic Promotion
finalist
Arcane: League of Legends S2 | Paint The Town Blue
After a three-year wait, reigniting the Arcane fandom was no small task. While Arcane Season 1 beca…
Organic Promotion
finalist
Disney+ Blockbuster Offer: Claw Machine Mailer
To drive scaled awareness for Disney+ and its September Blockbuster Offer, we focused on building a…
Organic Promotion
finalist
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Organic Promotion
finalist
The Power of Joy: Creator Summit
In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for bran…
Organic Promotion
finalist
The Royal International Air Tattoo 2024 Campaign
The objective with RIAT (The Royal International Air Tattoo) is to grow the stature and change the …

Nominees

Organic Promotion
Power Unleashed
In an industry where lubricants often lack distinct differentiation, Shell Helix Ultra leveraged th…
Organic Promotion
The Chi
The goals for The Chi’s organic promotion was to increase fan engagement, video views and grow the …
Organic Promotion
Under The Bridge Social Campaign
Hulu Original miniseries “Under the Bridge” is based on acclaimed author Rebecca Godfrey’s book of …