THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Organic Promotion

This category honors the most effective organic promotion strategies and marketing campaigns across various social and digital platforms.

See previous winners and honorees here.
Start an entry in this category
Organic Promotion
Arcane: League of Legends S2 | Paint The Town Blue
After a three-year wait, reigniting the Arcane fandom was no small task. While Arcane Season 1 beca…
Organic Promotion
Crocs x Kelly Shoes Nostalgia Content Collab
The early 2000s are back—not just in fashion but in internet culture. Millennials, now in their 30s…
Organic Promotion
Disney+ Blockbuster Offer: Claw Machine Mailer
To drive scaled awareness for Disney+ and its September Blockbuster Offer, we focused on building a…
Organic Promotion
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Organic Promotion
Grimace in Canada
McDonald’s Canada was looking to drive relevance and foot traffic amongst a younger audience. As a …
Organic Promotion
Jesse Lingard’s Viral Goal Beyond the Pitch
The main objective of the campaign was to boost the organic reach of Jesse Lingard and Vertex CGI o…
Organic Promotion
Power Unleashed
In an industry where lubricants often lack distinct differentiation, Shell Helix Ultra leveraged th…
Organic Promotion
The Chi
The goals for The Chi’s organic promotion was to increase fan engagement, video views and grow the …
Organic Promotion
The Power of Joy: Creator Summit
In today’s ever-evolving landscape, cultural relevance is not just a goal—it’s a necessity for bran…
Organic Promotion
The Royal International Air Tattoo 2024 Campaign
The objective with RIAT (The Royal International Air Tattoo) is to grow the stature and change the …
Organic Promotion
Under The Bridge Social Campaign
Hulu Original miniseries “Under the Bridge” is based on acclaimed author Rebecca Godfrey’s book of …