13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications.

By Campaign
By Design
By Industry
By Overall Presence
Campaign by Platform
Content and Media
Influencer & Celebrity Brand Partnership
Strategy & Engagement
Video by Platform
Video Content
Virtual
Websites & Apps
Of the Year

From the 9th Annual Shorty Awards Best Snapchat Story

This award honors the most effective and creative use video in a Snapchat Story by a brand, agency or organization.

Winner

Snapchat Story
winner
Qantas x Gaynetto Snapchat Activation
The moment an Aussie, Adam, who lives in New York, tweeted that he was missing out on a beloved Australian ice cream treat, we knew it was our duty as the national airline of Australia to bring him a little piece of home. Our objective was to share the story of Qantas flying ice cream bars all the way from Sydney, Australia to New York City, just …

Finalists

Snapchat Story
finalist
Chicago Bulls create short-films on Snapchat Stories
At the start of the season, the Chicago Bulls and BMO Harris Bank sat down to talk about how to build on their award-winning 2016 digital content efforts in the upcoming 2016-17 NBA season.BMO Harris Bank wanted the Chicago Bulls to focus on solidifying the favorability of the bank in the local market and reach a demographic that lives outside of …
Snapchat Story
finalist
audience
Dunkin’ Donuts #NationalDonutDay
In honor of National Donut Day, Dunkin' Donuts and Trilia were looking to create an awareness campaign featuring fun, celebratory, and playful content that would highlight their delicious donuts and encourage fans to visit their stores.Dunkin' Donuts felt that visually enticing creative content was the best way to motivate audiences to visit their…
Snapchat Story
finalist
MTV Snapchat Takeover: The Secret Fashion Lives of Pets
In promotion of Universal's The Secret Life of Pets, MTV set out to create a custom Snapchat campaign that would appeal to its millennial audience while simultaneously integrating The Secret Life of Pets in a way that felt native to the platform.
Snapchat Story
finalist
Snapchat Live Story Series: Leap Year
Snapchat Story
finalist
T-Mobile Tuesdays #GetThanked
When T-Mobile wanted to give back to their customers in a big way, they launched the T-Mobile Tuesdays #GetThanked campaign – an initiative that enabled them to show their appreciation through a series of giveaways and prizes.T-Mobile Tuesdays took the form of an app that gave any T-Mobile customer a chance to claim free prizes just for being a pa…

Nominees

Snapchat Story
17th Annual Latin GRAMMY® Awards
Campaign Sizzle: http://latingram.my/social-media-celebration-2016Snapchat Live Story: http://latingram.my/2016-snapchat
Snapchat Story
A$NAP Ferg Woodies Story
With the 2016 MTV Woodies Festival returning to SXSW in Austin, Texas, our goal was to explore new ways to cover the festival and broadcast show taping. With rock & roll documentaries as inspiration, our hope was to produce a real-time docu-style video that would take fans behind the scenes, on stage, in the audience and in the green room to uncover the tru…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

winners have been announced. follow us to see who won!