THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Extended Reality

This category honors the effective and creative use of extended reality as a part of a social media or digital marketing campaign, project, or event. Eligible work includes augmented reality, virtual reality and mixed reality.

See previous winners and honorees here.

Finalists

Extended Reality
finalist
Qatar Airways The Unreal Festive Flight
The main objective of the 2024 Qatar Airways festive campaign was to amplify brand awareness and ac…
Extended Reality
finalist
Sol de Janeiro Universe: The Most Positive Place on Roblox
The campaign aimed to drive traffic to Roblox, build game-forward audiences for paid optimization, …
Extended Reality
finalist
Cosmos, Culture & Coachella: Absolut's Next-Level Festival Experience
For its 11th year as the Official Vodka of Coachella, Absolut set out to do more than just show up—…
Extended Reality
finalist
Change Up Your Gameday: Jameson Snap & Swap AR Experience
Jameson is an iconic brand that has led the Irish Whiskey revolution for over 30 years. Today, Jame…
Extended Reality
finalist
Nike - Victory Mode
In the summer of 2024, Nike launched a new brand identity focused on winning alongside the world’s …
Extended Reality
finalist
Walmart Realm: Retail reimagined for the age of creators & XR
At a time when audiences are overwhelmed by digital content, breaking through requires more than ju…
Extended Reality
finalist
Wimbledon Project in London
Wimbledon has always been a London icon, and we wanted to bring the excitement to a whole new level…

Nominees