THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Extended Reality

This category honors the effective and creative use of extended reality as a part of a social media or digital marketing campaign, project, or event. Eligible work includes augmented reality, virtual reality and mixed reality.

See previous winners and honorees here.

Winner

Extended Reality
winner
Nike - Victory Mode
In the summer of 2024, Nike launched a new brand identity focused on winning alongside the world’s …

Finalists

Extended Reality
finalist
gold honor
Qatar Airways The Unreal Festive Flight
The main objective of the 2024 Qatar Airways festive campaign was to amplify brand awareness and ac…
Extended Reality
finalist
silver honor
Sol de Janeiro Universe: The Most Positive Place on Roblox
The campaign aimed to drive traffic to Roblox, build game-forward audiences for paid optimization, …
Extended Reality
finalist
bronze honor
audience honor
Cosmos, Culture & Coachella: Absolut's Next-Level Festival Experience
For its 11th year as the Official Vodka of Coachella, Absolut set out to do more than just show up—…
Extended Reality
finalist
Change Up Your Gameday: Jameson Snap & Swap AR Experience
Jameson is an iconic brand that has led the Irish Whiskey revolution for over 30 years. Today, Jame…
Extended Reality
finalist
Walmart Realm: Retail reimagined for the age of creators & XR
At a time when audiences are overwhelmed by digital content, breaking through requires more than ju…
Extended Reality
finalist
Wimbledon Project in London
Wimbledon has always been a London icon, and we wanted to bring the excitement to a whole new level…

Nominees