Wimbledon has always been a London icon, and we wanted to bring the excitement to a whole new level. Our goal was simple yet ambitious: create a CGI video that would make everyone stop, look twice, and feel the buzz of the event before it even began. We imagined what London would look like if it was preparing for Wimbledon itself – a city not just hosting Wimbledon, but becoming part of it. With this idea in mind, we made it our goal to integrate tennis gear into London’s streets and create a fun and immersive scene.
We wanted more than just a spectacle - we wanted the video to take over the internet and reach millions. It had to be so eye-catching that people would share it, engage with it and talk about it.
The ultimate goal was to capture the spirit of the event, and leave people amazed, wondering if it was real or not. This was about creating a visual moment, a tribute to Wimbledon, that London – and the world – would remember.
To achieve this objective, we mapped out a clear, step-by-step strategy to ensure a powerful impact.
First, brainstorming: we gathered ideas with viral potential and decided on iconic London landmarks as the stage for oversized tennis gear. We sketched out our ideas, ensuring every detail was just right.
Then came the footage: we set off to London to film three iconic locations — Big Ben, Westminster Abbey, and the London Eye. We wanted to create the sense that the entire city was celebrating Wimbledon, not just a single spot. What could be more iconic and recognizable than that?
Next was the CGI magic: we turned London’s streets into a hyper-realistic playground. Our motion designers created a scene with hundreds of tennis balls pouring out from a Wimbledon-branded truck. Yes, the truck you see was entirely created in CGI! We crafted a giant tennis racket leaning against Big Ben, with people in the background filming and amazed by the incredible sight. We also turned the London Eye into a massive tennis racket!
The main challenge was making the video feel like a spontaneous phone recording while keeping the CGI super realistic. It had to seem like someone had pulled out their phone and filmed the moment on the spot. To keep it natural, we included real people in the footage and fine-tuned every detail - lighting, shadows, reflections, and physics. We also designed the audio with subtle street noise, conversations, and distant traffic to make it fully immersive.
Finally, strategic partnership: we teamed up with a popular London account to share the video, targeting the right audience immediately. This collaboration amplified our reach and made the video feel even more authentic to locals and tennis fans.
This campaign went beyond our expectations: it was quickly shared on Instagram and other platforms and generated buzz among tennis fans. The video spread across Instagram, X, and TikTok, and was even featured in several online advertising magazines. People were commenting, "We’re so excited!" , "Is this real?", "This is next-level!" with others adding, "Can't wait for Wimbledon!"
It proved the power of CGI to turn ideas into unforgettable experiences, showing how digital art can make people stop and imagine what’s possible.
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