THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 15th Annual Shorty Awards Gaming

This award honors the most effective and creative use of social media and digital by game makers and marketers. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Winner

Gaming
winner
#DeadpoolSuns
To build hype around Deadpool's inclusion in the upcoming Marvel game Midnight Suns, we did exactly…

Finalists

Gaming
finalist
gold honor
God of War: Ragnarök - All Parents Can Relate
When creating the campaign for God of War Ragnarok’s launch we were tasked with two main commercial…
Gaming
finalist
silver honor
League of Legends World Championship - Riot Games Music
The League of Legends World Championship – the annual professional League of Legends championship t…
Gaming
finalist
bronze honor
Pokémon GO - Ultra Beast Arrival
In the summer of 2022, Pokémon GO players—or “Trainers”—noticed mysterious sightings of Pokémon thr…
Gaming
finalist
audience honor
Clash From The Past Mini Games
Clash of Clans, one of the world’s most popular mobile games, turned 10 years old in August 2022. T…
Gaming
finalist
Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
Some ten years after the brand was initially launched, the original Dumb Ways to Die mobile game ha…
Gaming
finalist
Good Fortune Arcade
Lunar New Year is traditionally a time where families come together and share good fortune, not jus…
Gaming
finalist
Pizza Pursuit
Due to the pandemic, food delivery apps experienced rapid growth especially among millennials, so P…

Nominees

Gaming
Apex Legends Gaiden Event Vtubers
We wanted to create a unique activation that would celebrate the worlds of anime and gaming, excite…
Gaming
Apex Legends Mobile
The AAA shooter Apex Legends was making the move to phones with a brand new game built to take adva…
Gaming
Game Pass Has PC Games
PC Game Pass gives players access to hundreds of great titles and allows you to play the biggest hi…
Gaming
Overwatch 2
In 2016, Overwatch cut through the haze of cynical military shooters and reductive deathmatch with …
Gaming
Overwatch League Grand Finals MVP Voting
Blizzard and Overwatch took the gaming world by storm with the 2022 Overwatch Playoffs, delivering …
Gaming
Pokémon GO: Season of GO
As pandemic restrictions were lifting, Pokémon fans were eager for a signal to get out and GO back …
Gaming
Scopely's “Stumble Guys x Hot Wheels™” Campaign
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Gaming
Star Trek: Fleet Command - Deep Space Nine IGN Roundtable
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Gaming
The New York Times Games Spelling Bee
Spelling Bee is a popular word game in the The New York Times’ suite of games where players are cha…