THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

By Campaign

Awareness Campaign NEW! Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Cultural Campaign NEW! Multi-Platform Campaign On a Shoestring Campaign Pro Bono Campaign Regional Campaign Social Movement Campaign

By Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Educate Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees LGBTQ+ Mental Health Multi-Cause Initiative Public Health Public Safety NEW! Racial Equality Responsible Consumption & Production Social Justice Youth & Family

By Industry

Automotive Business to Business Consumer Brands NEW! Education Entertainment Fashion and Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Nonprofit Real Estate NEW! Retail & E-Commerce Sports Technology

By Platform

Facebook Instagram LinkedIn Other Platforms TikTok X (formerly Twitter) YouTube

Original Content

Branded Content Branded Series Documentary Short Extended Reality Feature Film NEW! Gaming Images Interactive Content Live Streaming Long Form Video Micro-site or Blog Podcast Research Reports NEW! Short Form Video Video Video Series

Partnerships

Corporate-Community Influencer, Creator & Celebrity Media Partnership Nonprofit Partnership

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Creative Use of Technology Data & Insights Earned Media NEW! Employee Engagement Event & Experiential Generative AI Guerrilla Marketing NEW! Paid Media PSA Real Time Response Single Post Sound & Music NEW! Storytelling User Generated Content

From the 15th Annual Shorty Awards Gaming

This award honors the most effective and creative use of social media and digital by game makers and marketers. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.

Winner

Gaming
winner
#DeadpoolSuns
To build hype around Deadpool's inclusion in the upcoming Marvel game Midnight Suns, we did exactly…

Finalists

Gaming
finalist
gold honor
God of War: Ragnarök - All Parents Can Relate
When creating the campaign for God of War Ragnarok’s launch we were tasked with two main commercial…
Gaming
finalist
silver honor
League of Legends World Championship - Riot Games Music
The League of Legends World Championship – the annual professional League of Legends championship t…
Gaming
finalist
bronze honor
Pokémon GO - Ultra Beast Arrival
In the summer of 2022, Pokémon GO players—or “Trainers”—noticed mysterious sightings of Pokémon thr…
Gaming
finalist
audience honor
Clash From The Past Mini Games
Clash of Clans, one of the world’s most popular mobile games, turned 10 years old in August 2022. T…
Gaming
finalist
Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
Some ten years after the brand was initially launched, the original Dumb Ways to Die mobile game ha…
Gaming
finalist
Good Fortune Arcade
Lunar New Year is traditionally a time where families come together and share good fortune, not jus…
Gaming
finalist
Pizza Pursuit
Due to the pandemic, food delivery apps experienced rapid growth especially among millennials, so P…

Nominees

Gaming
Apex Legends Gaiden Event Vtubers
We wanted to create a unique activation that would celebrate the worlds of anime and gaming, excite…
Gaming
Apex Legends Mobile
The AAA shooter Apex Legends was making the move to phones with a brand new game built to take adva…
Gaming
Game Pass Has PC Games
PC Game Pass gives players access to hundreds of great titles and allows you to play the biggest hi…
Gaming
Overwatch 2
In 2016, Overwatch cut through the haze of cynical military shooters and reductive deathmatch with …
Gaming
Overwatch League Grand Finals MVP Voting
Blizzard and Overwatch took the gaming world by storm with the 2022 Overwatch Playoffs, delivering …
Gaming
Pokémon GO: Season of GO
As pandemic restrictions were lifting, Pokémon fans were eager for a signal to get out and GO back …
Gaming
Scopely's “Stumble Guys x Hot Wheels™” Campaign
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Gaming
Star Trek: Fleet Command - Deep Space Nine IGN Roundtable
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Gaming
The New York Times Games Spelling Bee
Spelling Bee is a popular word game in the The New York Times’ suite of games where players are cha…