THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign NEW! Campaign by Diverse-Owned Businesses NEW! Global Campaign Integrated Campaign Launch Campaign NEW! Local Campaign Mobile Campaign Multi-Platform Campaign Rebrand Campaign NEW! Regional Campaign NEW! Social Good Campaign

Content and Media

Blog & Micro-blog Branded Content Branded Series Clapback Contest or Promotion Data Visualization Email NEW! Emojis Filter/Lens Hashtag Meme & GIFs NEW! Micro-site NEW! Native Advertising Single Post or Activation User-Generated Content Voice

Design

Animation Art Direction Brand Identity Brand Redesign Graphic Art Images Sound NEW! UX/UI Visual Effects

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Emerging Platform Partnership Facebook Partnership Instagram Partnership Multi-Platform Partnership TikTok Partnership Twitter Patnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality NEW! Immersive Interactive Content NEW! NFTs NEW!

Overall Presence

Facebook Presence Instagram Presence Instant Message Presence NEW! LinkedIn Presence Multi-Platform Presence Other Platform Presence NEW! TikTok Presence Twitter Presence YouTube Presence

Single Platform

Facebook Instagram LinkedIn Other Platform NEW! TikTok Twitter YouTube

Strategy & Engagement

Brand Partnership NEW! Call to Action Chatbots Community Management Creative Use of Technology Customer Service Earned Media NEW! Employee Engagement Event & Experiential NEW! Fundraising Gamification Globalization Humor Innovative Media Buying Strategy NEW! Insights & Trends Integration with Live Television LGBTQ Community Engagement Localization Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring NEW! Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response Search NEW! Shopping Storytelling Takeovers

Podcast

Art & Culture Podcast NEW! Branded Podcast Comedy Podcast NEW! News & Politics Podcast NEW! Other Podcast Genres NEW! Podcast Mini Series Science & Technology Podcast NEW! Sports & Health Podcast NEW! True Crime & Documentary Podcast NEW!

Video

360 Video Animal Video NEW! Comedy Video Dance Video NEW! Featurette or Behind The Scenes Video NEW! Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Product Feature Video NEW! Short Form Video Stories Unboxing Video NEW! Vertical Video Video Ad Video Series NEW!

Gaming

This award honors the most effective and creative use of social media and digital by game makers and marketers. Both online and mobile games and apps are eligible for this award.

See previous winners and honorees here.
Gaming
#DeadpoolSuns
To build hype around Deadpool's inclusion in the upcoming Marvel game Midnight Suns, we did exactly…
Gaming
Apex Legends Gaiden Event Vtubers
We wanted to create a unique activation that would celebrate the worlds of anime and gaming, excite…
Gaming
Apex Legends Mobile
The AAA shooter Apex Legends was making the move to phones with a brand new game built to take adva…
Gaming
Clash From The Past Mini Games
Clash of Clans, one of the world’s most popular mobile games, turned 10 years old in August 2022. T…
Gaming
Dumb Ways to Die - Global TikTok Hashtag / Brand Revival
Some ten years after the brand was initially launched, the original Dumb Ways to Die mobile game ha…
Gaming
Game Pass Has PC Games
PC Game Pass gives players access to hundreds of great titles and allows you to play the biggest hi…
Gaming
God of War: Ragnarök - All Parents Can Relate
When creating the campaign for God of War Ragnarok’s launch we were tasked with two main commercial…
Gaming
Good Fortune Arcade
Lunar New Year is traditionally a time where families come together and share good fortune, not jus…
Gaming
League of Legends World Championships - Riot Games Music
The League of Legends World Championship – the annual professional League of Legends championship t…
Gaming
Overwatch 2
In 2016, Overwatch cut through the haze of cynical military shooters and reductive deathmatch with …
Gaming
Overwatch League Grand Finals MVP Voting
Blizzard and Overwatch took the gaming world by storm with the 2022 Overwatch Playoffs, delivering …
Gaming
Pizza Pursuit
Due to the pandemic, food delivery apps experienced rapid growth especially among millennials, so P…
Gaming
Pokémon GO - Ultra Beast Arrival
In the summer of 2022, Pokémon GO players—or “Trainers”—noticed mysterious sightings of Pokémon thr…
Gaming
Pokémon GO: Season of GO
As pandemic restrictions were lifting, Pokémon fans were eager for a signal to get out and GO back …
Gaming
Scopely's “Stumble Guys x Hot Wheels™” Campaign
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Gaming
Star Trek: Fleet Command - Deep Space Nine IGN Roundtable
Scopely is a global interactive entertainment and video game company, home to many top-grossing, aw…
Gaming
The New York Times Games Spelling Bee
Spelling Bee is a popular word game in the The New York Times’ suite of games where players are cha…