THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 15th Annual Shorty Awards

Overwatch League Grand Finals MVP Voting

Entered in Gaming

Objectives

Blizzard and Overwatch took the gaming world by storm with the 2022 Overwatch Playoffs, delivering a pulse-pounding showdown that had fans cheering and voting for their favorite players. The icing on the cake? The highly anticipated fan-voted Grand Finals MVP, powered by Telescope's platform.

Strategy and Execution

With their Campaign Manager License, Blizzard created a new campaign to engage Overwatch League fans in exciting and empowering ways, giving them a voice in the championship experience. When the dust settled, the Dallas Fuel emerged victorious, but the real winner was the gaming community. Blizzard's partnership with Telescope showed their unwavering commitment to delivering an unforgettable experience for fans, and for that, the gaming community raises their virtual controllers in salute.

Results

With nearly 1,300 votes cast in just 2 hours, the Overwatch Playoffs set a new standard for fan engagement and excitement in the world of online gaming.

Blizzard's innovative collaboration with Telescope deserves recognition and we are thrilled to nominate them for a Shorty Award in the Gaming category. Their use of technology to bring fans closer to the action and make their voices heard is truly a game-changer. We can't wait to see what they'll do next!
 

Media

Entrant Company / Organization Name

Telescope Inc., Blizzard's Overwatch League

Entry Credits