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Special Project

Special Project
From the 15th Annual Shorty Awards

Apex Legends Mobile

Entered in Gaming


The AAA shooter Apex Legends was making the move to phones with a brand new game built to take advantage of being mobile. In a crowded environment we needed to figure out how to translate everything that our fans loved about the OG game and bring it into a social-first "play anywhere" mobile campaign.

Strategy and Execution

We crafted a journey from pre-registration to launch, and beyond.  Explaining the new features to fans, from the compelling characters and the iconic Apex slide, to new modes & map variations, we developed our social campaign to take advantage of the strengths of the franchise, while incorporating our mobile first perspective.


The launch was a massive success seeing ALM rocket past our projections for pre-registrations, and slide to the top of the charts for launch.

- Most downloaded iPhone game in 60 countries

- Debuted at #1 on the Apple App Store chat

- Earned $4.8 million in its first week of release

- Debuted to positive reviews (4.8 stars from 167K ratings)


Video for Apex Legends Mobile

Entrant Company / Organization Name

nightcap, Electronic Arts