THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Interactive Content

This category honors the effective and creative use of interactive content as a part of a social media or digital marketing campaign, project, or event. Eligible work, which includes gaming, polls and surveys are engaging experiences that are customized and tailored to provide personalized results and outcomes suited to each user.

See previous winners and honorees here.

Winner

Interactive Content
winner
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …

Finalists

Interactive Content
finalist
gold honor
[BEETLEJUICE] Escape the Afterlife
For the new Beetlejuice, Beetlejuice movie, Warner Bros. tasked us with a unique challenge: to rein…
Interactive Content
finalist
silver honor
Dude Perfect Dodgeball ft Go Pro
Our primary objective with the Dude Perfect Dodgeball experience was to redefine brand engagement i…
Interactive Content
finalist
bronze honor
YETI - Plan Your Wildest Year Yet
YETI is globally renowned for its premium, ultra-durable products made for the outdoors. Instead of…
Interactive Content
finalist
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Interactive Content
finalist
Coldplay Concert Tycoon
The "Coldplay Concert Tycoon" activation was born from a vision to redefine fan engagement through …
Interactive Content
finalist
Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
Interactive Content
finalist
audience honor
Ninja Turtles Level Up Engagement with the First Playable Story on Roblox
To capture the attention of audiences in a world full of digital choices, studios need to go bigger…
Interactive Content
finalist
Sky City
Sky Broadband has made significant investments in gaming, focusing on mid-to-hardcore gamers, a dem…

Nominees

Interactive Content
A.S.K. Digital Experience
Goal: teach young people how to support their friends in a fun, engaging way. The A.S.K. YouTube ex…
Interactive Content
Descendants: Rise of Red Paid Media Story Selector
The fourth in Disney's "Descendents" franchise of films, "Descendents: The Rise of Red" is a musica…
Interactive Content
Hulu’s Death and Other Details Interactive Social Campaign
The Hulu series Death & Other Details—a whodunnit murder mystery series—enlisted LA-based creative …
Interactive Content
Influencing the Influencers
The primary goal of the Porkabilities® Challenge campaign was to drive significant brand awareness …
Interactive Content
Moon Music Lands on Roblox: Coldplay Reels in the Next Generation of Fans
Coldplay has captivated the world for nearly three decades, their timeless music spanning generatio…
Interactive Content
Samsung - "The Six"
Samsung Electronics has a massive global advertising ecosystem, spanning hundreds of millions of sm…
Interactive Content
Snapdragon City: Redefining Immersive Storytelling with Left Field Labs and Qualcomm’s AI + XR Tech
Qualcomm partnered with Left Field Labs (LFL) to craft an experience for Snapdragon Summit 2024 tha…
Interactive Content
Uber x Netflix Squid Game 2
Uber puts riders in the game before it begins. Uber and Netflix partnered with Subtropic to launch…
Interactive Content
Whatnot! - The Game Show
Whatnot is the largest livestream shopping platform in the U.S. Their business is based on live-str…