THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Interactive Content

This category honors the effective and creative use of interactive content as a part of a social media or digital marketing campaign, project, or event. Eligible work, which includes gaming, polls and surveys are engaging experiences that are customized and tailored to provide personalized results and outcomes suited to each user.

See previous winners and honorees here.

Finalists

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[BEETLEJUICE] Escape the Afterlife
For the new Beetlejuice, Beetlejuice movie, Warner Bros. tasked us with a unique challenge: to rein…
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Dude Perfect Dodgeball ft Go Pro
Our primary objective with the Dude Perfect Dodgeball experience was to redefine brand engagement i…
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YETI - Plan Your Wildest Year Yet
YETI is globally renowned for its premium, ultra-durable products made for the outdoors. Instead of…
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Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
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Coldplay Concert Tycoon
The "Coldplay Concert Tycoon" activation was born from a vision to redefine fan engagement through …
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Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
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Ninja Turtles Level Up Engagement with the First Playable Story on Roblox
To capture the attention of audiences in a world full of digital choices, studios need to go bigger…
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Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
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Sky City
Sky Broadband has made significant investments in gaming, focusing on mid-to-hardcore gamers, a dem…

Nominees

A.S.K. Digital Experience
Goal: teach young people how to support their friends in a fun, engaging way. The A.S.K. YouTube ex…
Descendants: Rise of Red Paid Media Story Selector
The fourth in Disney's "Descendents" franchise of films, "Descendents: The Rise of Red" is a musica…
Hulu’s Death and Other Details Interactive Social Campaign
The Hulu series Death & Other Details—a whodunnit murder mystery series—enlisted LA-based creative …
Influencing the Influencers
The primary goal of the Porkabilities® Challenge campaign was to drive significant brand awareness …
Moon Music Lands on Roblox: Coldplay Reels in the Next Generation of Fans
Coldplay has captivated the world for nearly three decades, their timeless music spanning generatio…
Samsung - "The Six"
Samsung Electronics has a massive global advertising ecosystem, spanning hundreds of millions of sm…
Snapdragon City: Redefining Immersive Storytelling with Left Field Labs and Qualcomm’s AI + XR Tech
Qualcomm partnered with Left Field Labs (LFL) to craft an experience for Snapdragon Summit 2024 tha…
Uber x Netflix Squid Game 2
Uber puts riders in the game before it begins. Uber and Netflix partnered with Subtropic to launch…
Whatnot! - The Game Show
Whatnot is the largest livestream shopping platform in the U.S. Their business is based on live-str…