THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Gaming

This category honors the most effective and creative use of social/digital by game developers and marketers. Both online and mobile games and applications are eligible to apply.

See previous winners and honorees here.

Finalists

Gaming
finalist
SlayPals
The goal: break Diablo IV: Vessel of Hatred and its new mercenary characters out of the gaming echo…
Gaming
finalist
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Gaming
finalist
Candy Crush All Stars - Sweet Just Got Serious
To mark the fourth Candy Crush Saga All Stars in-app tournament, the iconic gaming sought to ignite…
Gaming
finalist
Coach: Self-Expression Through Gaming
Many brands have tried to make their mark in gaming by creating standalone, branded worlds, and exp…
Gaming
finalist
Coldplay Concert Tycoon
The "Coldplay Concert Tycoon" activation was born from a vision to redefine fan engagement through …
Gaming
finalist
PC Game Pass Hijacks Social
In an endless ocean of video games and gaming subscriptions, Xbox Game Pass has made itself known t…
Gaming
finalist
The Replacer
To Launch Call of Duty Black Ops 6, we took our iconic brand character, The Replacer, and made it f…
Gaming
finalist
World of Warcraft: The War Within
World of Warcraft challenged The Goat Agency to raise awareness and purchase intent for their new "…

Nominees

Gaming
Call of Duty Mobile - "Summerfest" Campaign
With over 5 years of content and millions of players worldwide, there’s never been a better time to…
Gaming
Call of Duty: Warzone Mobile Social Campaign
In the gaming universe, Call of Duty Warzone is a living legend - a blueprint for FPS battle royale…
Gaming
Gamerhood: Neo City
Millennials and Gen Z are faced with constant information overload. Thousands of messages from doze…
Gaming
Metaphor: ReFantazio | Influencer Marketing Launch Campaign
Position Metaphor: ReFantazio as a leading AAA JRPG franchise by leveraging a multi-platform influe…
Gaming
Tetris Color Climb Challenge: Celebrating 40 Years
To celebrate Tetris’ 40th anniversary, we set out to redefine gaming integrations and social media …
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