THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series
None

By Campaign

Global Campaign

Code & Response
IBM Originals
Winner

Mobile Campaign

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner

On a Shoestring

Waste of Film
Barkley, National Suicide Prevention Lifeline
Winner Scratching the Surface
Vitamin Stree
Gold

Social Movement

ROMA Social Impact Campaign
Participant
Winner Project #ShowUs
Publicis Sapient, Dove
Gold Generation Lockdown
McCann New York, March for Our Lives
Gold Take Back the Prom
DoSomething.org
Gold Planet or Plastic?
National Geographic Partners
Silver

Integrated Campaign

Changing the Game
McCann New York, Microsoft
Winner Project #ShowUs
Publicis Sapient, Dove
Gold

Multi-Platform Campaign

Dear Refugees
Big Spaceship, The International Rescue Committee
Winner Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Gold Saving the Dow Dogs
The Humane Society of the United States
Silver

Pro Bono

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner Bring Good Home
Digitas, Ad Council: Goodwill Industries International, Inc
Gold Generation Lockdown
McCann New York, March for Our Lives
Silver #VaccinesWork — UNICEF
RPA, UNICEF
Silver

By Industry

Auto

The Magic Snow Globe
RPA, American Honda Motor Co., Inc.
Winner

Consumer Brand

Love Calls Back
McCann New York, Verizon
Winner Love A Tree Day
Canvas Blue, Day One Agency, Kepler Group, Black Forest
Gold

Energy

The Ray - The Highway of the Future
The Ray
Winner

Fashion, Beauty & Luxury

Project #ShowUs
Publicis Sapient, Dove
Winner Where There's a Will, There's a Runway
Runway of Dreams Foundation
Gold Beauty Mark
Digitas, CVS Pharmacy
Gold My Crayon Project
R/GA Tokyo, Shiseido
Silver Look Good. Do Good.
Sperry
Silver

Food & Beverage

CHIPOTLE MEXICAN GRILL: Transforming Trash - Giving Single Use Plastic Gloves A Second Life
Chipotle Mexican Grill
Winner

Health & Fitness

Planet Fitness Teen Summer Challenge
Barkley and ICR, Planet Fitness
Winner #22Victories
Ogilvy, Medela
Gold Leo and Hana's Heart
Lucile Packard Foundation for Children's Health
Gold

Live Events

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner

Nonprofit

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner Dear Refugees
Big Spaceship, The International Rescue Committee
Gold

Sports

WNBA: Take a Seat, Take a Stand
Edelman, WNBA
Winner

Technology

Transforming business for a circular economy with ocean-bound plastics – HP Inc.
HP Inc.
Winner

Business to Business

Code & Response
IBM Originals
Winner

Cultural Institution

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner

Entertainment

Say Yes To The Prom 2019
Discovery Inc.
Winner

Financial Services

Citi's Voices of Change
Superfly, Publicis One, Citi
Winner

Government & Politics

HRC Mobilizes for House Passage of the Equality Act
Human Rights Campaign
Winner

Hospitality & Travel

Days Inn: leveling the playing field.
Questus, Wyndham Hotels & Resorts - Days Inn
Winner

News & Media

NowThis -- the no. 1 news brand on mobile
NowThis
Winner

Retail & E-Commerce

Beauty Mark
Digitas, CVS Pharmacy
Winner

STEM

National Geographic Documentary Films’ SCIENCE FAIR Inspires Students to Engage in STEM
Picture Motion, National Geographic Documentary Films
Winner She Can STEM
The Ad Council, Ayzenberg Group, goodstory films, McCann
Gold You Make It Challenge
Padilla, Aquent, Rockwell Automation
Gold When Neurodiversity Works
IBM Originals
Silver 3M Young Scientist Lab & 3M Young Scientist Challenge
Discovery Education, Discovery Education
Silver Love On
Lenovo
Bronze

Television

AMC Networks Black History Month PSA Campaign
AMC Networks
Winner

By Cause

Accessibility

Deaf 911
Saatchi & Saatchi Wellness, St. Ann's Church & Community for the Deaf
Winner Changing the Game
McCann New York, Microsoft
Gold

Arts & Culture

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner

Developing Nations

End Violence Together
This Life Cambodia
Winner

Education

Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Winner

Environment & Sustainability

Look Good. Do Good.
Sperry
Winner S'well's Million Bottle Project Inspires NYC Student Advocacy
S'well
Gold The Makers of Vita Coco & Lonely Whale Launch an Alternative to Single-Use Plastic Water Bottles
All Market Inc. (Ever & Ever), Lonely Whale, Interesting Development, and Young Hero
Gold Little Choices Lead to Global Change with Hawaii’s “Reef-Safe Sunscreen” Initiative
Aqua-Aston Hospitality
Silver WWF - #NoBuildChallenge
We Are Social, WWF FRANCE
Silver United Airlines Carbon Cutback
360i, United Airlines
Bronze

Human Rights

Speak Truth to Power
Discovery Education, Discovery Education
Winner Stand Speak Rise Up!
Fondation du Grand-Duc et de la Grande-Duchesse
Gold #SacredMMIWG
Eagle Vision, The National Inquiry into MMIWG
Gold Love Calls Back
McCann New York, Verizon
Silver #UnravelHate
Zulu Alpha Kilo, Peace Collective
Bronze

LGBTQ+

Love Calls Back
McCann New York, Verizon
Winner Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Gold

Mental Health

Beauty Mark
Digitas, CVS Pharmacy
Winner Love Calls Back
McCann New York, Verizon
Gold GLAD I took part
Four Communications, King's College London
Gold

Public Health

Generation Lockdown
McCann New York, March for Our Lives
Winner Treatment Box
truth, 72andSunny, Assembly, Ad Council, ONDCP
Gold #VaccinesWork — UNICEF
RPA, UNICEF
Silver Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Bronze #WeNeedToKnow
Brady
Bronze Quit Big Tobacco - Cutting ties between Big Tobacco and marketing
Vital Strategies
Bronze

Social Justice

Robert Reich & W. Kamau Bell: A Tale of Two Tickets
Inequality Media
Winner #SacredMMIWG
Eagle Vision, The National Inquiry into MMIWG
Gold

Youth & Family

Generation Lockdown
McCann New York, March for Our Lives
Winner

Animal & Wildlife

FAIR FRIDAY
DISKO, NATURE & DECOUVERTES
Winner

Civic Engagement

Generation Lockdown
McCann New York, March for Our Lives
Winner Stop Traffick
BBDO Atlanta, Street Grace
Gold

Diversity & Inclusion

All American Family Portrait film by HP Inc. and Edelman
HP Inc.
Winner Project #ShowUs
Publicis Sapient, Dove
Gold Changing the Game
McCann New York, Microsoft
Silver Let’s Talk About Turbans (Gasp!)
We Are Sikhs
Silver adidas Running Ultraboost - Stories of Transformation - Frank Ruona
Kamp Grizzly, adidas Running
Bronze FC Barcelona Femení – Together We Are More (International Women’s Day 2019)
FC Barcelona Femeni / Stanley Black & Decker
Bronze

Emergency Relief

Code & Response
IBM Originals
Winner

Gender Equality

ROMA Social Impact Campaign
Participant
Winner

Immigration & Refugees

benny blanco, Calvin Harris & Miguel - I Found You / Nilda's Story
Interscope Records
Winner

Medical Research

TURNING POINT - The Importance of Clinical Trials in the Quest for a Cure for Alzheimer’s
Picture Motion, BrightFocus Foundation
Winner

Poverty & Hunger

Sustainable food production with Farm from a Box
SocioFabrica, Farm from a Box
Winner

Racial Equality

NowThis Reports: School Inequality in the Deep South
NowThis
Winner

Veteran & Service Support

Pets for Patriots
INVISTA, STAINMASTER®
Winner

By Platform

Instagram

Why Eating This Fish Could Save Coral Reefs
AJ+
Winner

Twitter

Generation Lockdown
McCann New York, March for Our Lives
Winner

Facebook

The Uplift
CBS News
Winner

Snapchat

The Dodo on Snapchat
The Dodo
Winner

YouTube

Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Winner

Partnerships

B2B

Teach Access
Teach Access
Winner

Corporate-Community

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner Love Calls Back
McCann New York, Verizon
Gold Code & Response
IBM Originals
Silver Missed.Strokes
Digitas, American Heart Association
Bronze

Media Partnership

Let’s Talk About Turbans (Gasp!)
We Are Sikhs
Winner Chuggin on Clouds
truth, CollegeHumor, Assembly
Winner

Business-NGO

Girl Rising Creative Challenge, Powered by HP
HP Inc.
Winner

Influencer & Celebrity

Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Winner

Content and Strategy

Artificial Intelligence

Gracie AI
BBDO Atlanta, Street Grace
Winner

Contest or Promotion

National Geographic "Planet or Plastic?" initiative
Wattpad, National Geographic
Winner

Games

Changing the Game
McCann New York, Microsoft
Winner Extra Life: Play Games, Heal Kids
Children's Miracle Network Hospitals
Gold

Humor

Let’s Talk About Turbans (Gasp!)
We Are Sikhs
Winner

Music & Dance

Helping Teens Experience Happiness.
Matchfire, LG Electronics USA
Winner

PSA

Love Calls Back
McCann New York, Verizon
Winner A Teddy Bear Tackles the Trauma of Animal Experimentation
People for the Ethical Treatment of Animals (PETA)
Winner Roo High School, where no [sex ed] question is off-limits
Planned Parenthood Federation of America
Gold Generation Lockdown
McCann New York, March for Our Lives
Silver Bring Good Home
Digitas, Ad Council: Goodwill Industries International, Inc
Silver Unbreaking America
RepresentUs
Bronze

Storytelling

Code & Response
IBM Originals
Winner Rising, Love Has No Labels
The Ad Council, R/GA, Great Guns
Gold

Video

Changing the Game
McCann New York, Microsoft
Winner Code & Response
IBM Originals
Gold

Call to Action

Beauty Mark
Digitas, CVS Pharmacy
Winner Generation Lockdown
McCann New York, March for Our Lives
Gold

Data Visualization

Women Will presents The Divide and the Data Explorer
Google Brand Studio APAC and R/GA Tokyo, a Google embedded team
Winner

Hashtag

Generation Lockdown
McCann New York, March for Our Lives
Winner #ThxBirthControl
Power to Decide, the campaign to prevent unplanned pregnancy
Gold

Images

#Romanovs100 AR Family Photo Album
RT
Winner

Organic Promotion

Generation Lockdown
McCann New York, March for Our Lives
Winner #BiasCorrect
Burns Group, Catalyst Inc.
Gold

Real Time Response

Just Donate It
Alma DDB, Angel Bins
Winner

User Generated Content

Beauty Mark
Digitas, CVS Pharmacy
Winner

Video Content

360 Video

Ghost Fleet VR
Vulcan Productions
Winner

Augmented Reality

JFK Moonshot
Digitas, JFK Presidential Library and Museum
Winner

Documentary Short

Waste of Film
Barkley, National Suicide Prevention Lifeline
Winner

Video Series

My Life My Rules
Contagious Online Media Pvt Ltd, Procter & Gamble
Winner The Dodo's "Comeback Kids"
The Dodo
Gold "The Class of 2019"
SoulPancake, Bonobos
Gold The Build Up
Ellen Digital Network and Chevy
Silver Days Inn: leveling the playing field.
Questus, Wyndham Hotels & Resorts - Days Inn
Silver AARP's 'Road to Wizdom'
AARP + Monumental Sports & Entertainment
Bronze

Animations

Memory Loss — PBTF
RPA, Pediatric Brain Tumor Foundation
Winner

Comedy Video

Emilia Clarke x Omaze
Omaze
Winner

Live Streaming

Extra Life: Play Games, Heal Kids
Children's Miracle Network Hospitals
Winner

Virtual Reality

The Magic Snow Globe
RPA, American Honda Motor Co., Inc.
Winner X-Ray Fashion
MANND, Connect4Climate, Vulcan Productions, Alcantara, Molamil, Awe
Gold Starlight Virtual Reality
Starlight Children's Foundation
Gold