CHECK OUT THE SHORTY SOCIAL GOOD WINNERS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 4th Annual Shorty Social Good Awards

Extra Life: Play Games, Heal Kids

Winner in Live Streaming

Gold Distinction in Games

About this entry

Extra Life is a gaming focused peer-to-peer fundraising program of Children's Miracle Network Hospitals® (CMN Hospitals), a nonprofit that raises funds and awareness for 170 children's hospitals in the United States and Canada. Since its inception in 2008, Extra Life participants (Extra Lifers) have raised more than $55 million for children's hospitals.

Extra Life utilizes the power of gaming (both online and offline) to help raise vital funds for children's hospitals. Through key events and initiatives, Extra Life empowers participants to "Play Games, Heal Kids," through charity gaming for their selected children's hospital.

Why does this entry deserve to win?

It all started with a little girl from Orange, Texas.

Whether you're a Twitch partner, Mixer streamer or playing games off the grid, Extra Life engages and empowers gamers of all creeds to DIY fundraise for their selected children’s hospital year-round.

We host key touchpoints with our participants and the gaming world at large through events such as our annual Extra Life United gaming tournament, activations at E3 Expo and other conventions, our annual Tabletop Appreciation Weekend and our annual Game Day each fall where hundreds of gamers commit to playing games for 24-hours.

Extra Lifers raise money year-­round, typically from the comfort of their own home, and ultimately celebrate one grand total together.

 

Results

Extra Life is the first charity gaming event to break into the P2P Forum's Peer-to-Peer Fundraising Thirty, a list usually dominated by legacy programs. Extra Life reached the highest percentage growth of all programs in 2018, growing an unmatched 24% YOY.

November 2—4, 2018, also known as our Game Day weekend, brought in 70,000 donations alone, generating $3.2 million.

In 2018, more than 50,000 participants on 5,282 teams from 107 countries raised $13.5 million for sick and injured kids throughout North America.

Media

Video for Extra Life: Play Games, Heal Kids

Produced by

Children's Miracle Network Hospitals

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! Regular deadline is on February 6th, 2021