Bonobos partnered with SoulPancake to create a social series that celebrated the interesting, diverse, progressive men graduating in 2019. Bonobos and SoulPancake set out to highlight incredible graduates who would grow to be the change makers that help us create a world where we all fit and to showcase Bonobos as a brand that cares about their journey.
SoulPancake found three emotional, compelling, and important stories of recent graduates who are setting out to change the world. Each graduate had a unique backstory that impacted the path they were choosing to set out on to change world. Each of them were presented with a Bonobos suit to help them dress for their impending success. Using signature SoulPancake surprise-style storytelling, each of our graduates was surprised by loved ones who expressed their pride and inspiration by these amazing young men.
Tje resulting 3-part video series generated over 210k audience engagements and received nearly 16 million impressions and over 5.4 million video views. Theseries received a 100% positive affinity rating on YouRube during the 30 day campaign period, and garnered a wave of positive audience comments across YouTube and Facebook.