CHECK OUT THE SHORTY SOCIAL GOOD FINALISTS SEE THE LIST

13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The early deadline is on December 3rd, 2020.

From the 4th Annual Shorty Social Good Awards

Leo and Hana's Heart

Gold Distinction in Health & Fitness

About this entry

Summer Scamper benefiting Lucile Packard Children's Hospital Stanford is a 5k, 10k, and kids' fun run held each year in June. It is our hospital's largest community fundraiser of the year and is a chance for physicians, staff, researchers, patient families, and supporters to join together in celebration of the brave kids in our community. This year, we wanted to create a video to promote Summer Scamper and to show our supporters the impact their fundraising makes for our patients and their families.

We decided to feature Hana, a heart patient. She has grown up in our hospital and their family uses Summer Scamper to celebrate her health. But Hana's family also uses Scamper to celebrate someone else very dear to them: Leo, Hana's heart donor. We were honored to document the moment that Leo's family traveled from Denver, CO to visit our hospital and meet Hana and her family for the first time. They were able to hear their son's beating heart once again, and now both families are using Summer Scamper to help more kids in our care.

 

Why does this entry deserve to win?

We pre-interviewed both mothers of Leo and Hana on the phone to prepare the storyboard. We asked Leo's family to arrive at hospital first, and we interviewed them to learn about Leo, what kind of kid he was, and more about their heart-wrenching story. They shared their excitement to meet Hana and her family, and how they first learned about Summer Scamper and were able to participate from their home in Denver, Colorado. Then, we took Leo's family downstairs to the hospital lobby to meet Hana for the first time. 

The video was shared on Facebook, instagram, and in emails to our Summer Scamper participants and to our main supporter list. 

 

Results

The video received over 75,000 views on our various channels. Summer Scamper had it's best year yet with over 4,000 participants. We raised a total of $579,689, surpassing our fundraising goal of $550,000. 

Media

Video for Leo and Hana's Heart

Produced by

Lucile Packard Foundation for Children's Health

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the 13th annual shorty awards for brands and organizations is open for entries! early deadline on dec 3rd, 2020.