13th Annual Shorty Awards Categories

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media and digital channels, campaigns, websites and applications. The regular deadline is on February 4th, 2020.

From the 4th Annual Shorty Social Good Awards Best in Health and Fitness

This award recognizes efforts of companies specializing in healthcare, pharmaceutical, life sciences or fitness to make the world a better place. Objectives may include developing and delivering product information to target audiences, creating shareable content on health and wellness, or building support for a health-related cause.

See previous winners and honorees here.


The cultural expectations around breastfeeding puts a lot of pressure on new moms: public health groups and health care providers emphasize that "breast is best" for mom and baby, while Instagram and mommy bloggers make the process seem natural, beautiful, and effortless. But while many moms make the choice to breastfeed, 1 in 4 don't make it p…
Leo and Hana's Heart
Summer Scamper benefiting Lucile Packard Children's Hospital Stanford is a 5k, 10k, and kids' fun run held each year in June. It is our hospital's largest community fundraiser of the year and is a chance for physicians, staff, researchers, patient families, and supporters to join together in celebration of the brave kids in our community. This yea…
The birth of a child. The need for a scan. A visit to a sick loved one. Each person enters and engages with a hospital for different reasons. But as a brand, how does a hospital stay relevant before and after those moments? With this question in mind, the Memorial Hermann team spent 2018 building and launching a data-informed content strategy desi…
Survivor Bell Choir
In a category cluttered with cold, clinical messages, AdventHealth challenged us to: Grow awareness of their whole person care approach–caring for people in body, mind and spirit  Build an emotional connection with patients and communities  Create content that cuts through the holiday clutter Across their spectrum …
World's Smallest Baby
Born at only 23 weeks and 3 days gestation — and weighing a mere 245 grams — micro preemie Saybie* is the world's smallest surviving baby. She was delivered at San Diego's Sharp Mary Birch Hospital for Women & Newborns, California's largest maternity hospital. The hospital is recognized as among the best in the world in caring for micro preemies, …


CancerSmart Series
CancerSmart is a patient education series produced by Memorial Sloan Kettering Cancer Center.  It is is a series of programs open to the public and online where MSK experts discuss the latest information on cancer-related topics, as well as advances in diagnosis, treatment, and research.
Celebrate Caring
The impetus for Celebrate Caring was a simple question: What are our members’ stories? What evolved was the first integrated, multimedia campaign of its kind at Independence. Inspired by two years of Faces of Fearless submissions (a national contest that generates stories about the power of being a Blue Cross Blue Shield member), we were able to identify…
Goalcast is the world’s largest, leading source of authentic storytelling. We aim to empower individuals to take ownership and action in their lives.  Our mission is to change the world. We believe that change starts from within, so every day we rise to the challenge of inspiring tens of millions of people to live life with purpose.   Through the powe…
Put Chemo to the Test
Genomic Health aimed to create acompelling direct-to-consumer digital campaign to raise awareness of its Oncotype DX Breast Recurrence Score testand its clinical evidence, leveraging the TAILORx results, to further demonstrate the value of the test in identifying which women will or will not benefit from chemotherapy. Put Chemo to the Test is meant to inspi…

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, Snapchat, and the rest of the social web.

the Regular entry deadline is on February 4th, 2021.