THE SHORTY SOCIAL GOOD AWARDS ARE OPEN FOR ENTRIES! ENTER NOW

4th Annual Shorty Social Good Awards Categories


See below for official categories. The late entry deadline is on September 18th, 2019 at 11:59pm ET.

GLAD I took part

Entered in Mental Health

Objective

Mental health treatments are prescribed more than ever before but currently only 50% of patients respond. Mental health research is needed to improve care but is greatly limited by access to volunteers.

To combat this, the NIHR Mental Health BioResource for Depression and Anxiety was set up to provide a database of contactable research volunteers. Traditional recruitment methods had only identified patients in the hundreds, as opposed to the thousands needed to advance scientific understanding.

Could a multi-media, integrated campaign, engaging with patients directly, change this?

Campaign objectives:

Strategy

Ahead of developing the media strategy, research was conducted with key stakeholders:

GLAD Strategy

The ‘NIHR Mental Health BioResource’ database wasn’t the most enticing title for patients and social media.

We connected the science to real people from diverse backgrounds who could share their altruistic motivators.

We identified and enlisted celebrities, influencers and advocacy groups to act as media spokespeople, mindful of representation.

We reached a diverse demographic by engaging a wide range of media (newspapers, magazines, broadcast and medical).

We reinforced the campaign through social media and digital marketing.

Results

Testimonials

Media

Video for GLAD I took part

Produced by

Four Communications, King's College London

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

The Shorty Social good awards late deadline is on september 18, 2019.