12th Annual Shorty Awards Categories

The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.


Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards Best in Mental Health

This award honors a program, project or initiative that spreads awareness about mental health topics. Eligible work may include: providing resources and support to those affected, educational campaigns, advocacy initiatives, and more.


GLAD I took part
Mental health treatments are prescribed more than ever before but currently only 50% of patients respond. Mental health research is needed to improve care but is greatly limited by access to volunteers. To combat this, the NIHR Mental Health BioResource for Depression and Anxiety was set up to provide a database of contactable research voluntee…
Love Calls Back
Coming out to family and friends is one of the most nerve-wracking moments in the lives of LGBTQ+ people. Many LGBTQ+ youth feel safer calling. Although some of these calls go well, many people are met with rejection and it can be the last time they every speak to family.   4 out of 10 gay, lesbian, bisexual and transgender people are reject…
Making mental health radically accessible through daily conversations to help you feel better.
Woebot launched two years ago with a mission to make mental health radically accessible. Founder & CEO Dr. Alison Darcy, a clinical research psychologist, saw first hand how many people were unable to obtain the mental health care they needed. More than half of the world’s population doesn’t have access to any mental health care, and an even great…
Waste of Film
According to the American Foundation for Suicide Prevention there were an estimated 1.4 Million suicide attempts in the United States in 2017. Suicide is also on the rise in the United States, which has significantly increased national media attention. The problem with this coverage is that it's often sensationalized, and as a result it's triggeri…
You’re Not Alone with Colorado Crisis Services
Colorado Crisis Services is Colorado's first statewide resource for mental health, substance use or emotional crisis help, information, and referrals. Its purpose is to strengthen Colorado’s mental health services, ensuring Coloradoans get the right services in the right locations at the right time. Whether it's anxiety, stress, a relationship iss…


As the largest suicide prevention organization in the United States, we at the American Foundation for Suicide Prevention face the everyday challenge of urging society to discuss an often uncomfortable topic. Research has shown that speaking openly about suicide and mental health can in fact lower the rate of suicide, but factors such as past societal stigm…
Break the silence. Don't go through mental health problems alone
The money comes fast in the startup world, the fall may be equally swift. Sometimes the struggle is too much to handle. Colin Kroll (co-founder of Vine), Austen Heinz (founder of Cambrian Genomics), Jody Sherman (Ecomum entrepreneur) all led successful businesses. But their journey has ended abruptly, they died of suicide. And their mental health has played…
Child Mind Institute’s #MyYoungerSelf campaign
Every day in May, throughout National Mental Health Awareness month, the Child Mind Institute shared stories from prominent individuals speaking to his or her younger self about growing up with a mental health or learning disorder. #MyYoungerSelf is the Child Mind Institute’s annual public education campaign to raise awareness and counter the stigma for the…
Comedy Central Puts Mental Health Center Stage at Clusterfest
Following extensive research with our audience as well as our employees, Comedy Central determined that the focus of our first social impact campaign would be changing the conversation on mental health. Mental illness affects everyone – whether personally or as a friend.  We all know someone who is, has or will face a mental health or substance-use issue…
Katherine Ponte: A Mental Illness Recovery Journey
  Mainstream mental health campaigns have significant shortcomings.   People with serious mental illness, namely bipolar disorder, major depressive disorder, schizoaffective disorder, and schizophrenia - over 11 million adults in the U.S., are largely ignored in large-scale campaigns. And they have the highest suicide rates. This group is in par…
MTV News Sound On - Mental Health in the Black Community
In its Sound On series, MTV News invites influential voices in pop culture and social media to the table for a no-holds-barred discussion on the nuances of identity, intersectionality, and turning your lived experience into a blueprint for your best and most authentic life. Our goal was to take the traditional "celebrity roundtable" concept and use it to cr…
Press Play Webcomic
In the summer of 2018, sensationalized news reports of mental health-related celebrity suicides (such as Anthony Bourdain, Kate Spade, and Ellen Joyce Loo in Hong Kong) swept like a brushfire. Such media coverage is highly triggering — they took Indonesian-born Hong Kong-based filmmaker Edward Gunawan to an earlier time in his life when he used to intern…
Seize The Awkward
Suicide is the second leading cause of death amongst young adults.  Young adulthood is a critical time in a person’s life when they may experience greater stress from life changes like leaving high school, moving from home and starting college, or entering the workforce. It’s also a time when mental health issues frequently emerge. Despite effective trea…
Three Veterans Open Up About PTSD
As a brand that believes every day can be a bit better, Harry’s ultimate goal for this campaign was to bring awareness to mental health issues by supporting organizations that are dedicated to helping veterans get the mental health services they need. With this goal in mind, Harry’s partnered with Headstrong and Stop Soldier Suicide, two organizations that …
iHeartRadio Let’s Talk Mental Health Campaign
Mental illness affects a wide majority of the population, yet there is still a lot of stigma surrounding it compared to other physical illnesses. Approximately 1 in 5 adults in the U.S. (46.6 million) experiences mental illness in a given year, and approximately 1 in 5 youth aged 13–18 (21.4%) experiences a severe mental disorder at some point during their …

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.