12th Annual Shorty Awards Categories


The final deadline to vote for your favorite nominee or to enter your brand or organization was on Thursday, February 20th, 2020.

Influencers

Honoring the most notable and viral influencers and creators from 2020. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 4th Annual Shorty Social Good Awards

Sustainable food production with Farm from a Box

Winner in Poverty & Hunger

Entered in Environment & Sustainability

About this entry

Every person should have access to healthy, nutrient-rich food and every farmer should be able to provide for themselves and their community in a safe, environmentally-beneficial way. Food production is about more than just growing crops—it provides independence, opportunity, and a way to reconnect with the food we eat. 

Farm from a Box asked SocioFabrica to create marketing materials and redesigned website that conveyed the income opportunity and nutrition value of having six acres or less on which to farm. They needed to overcome a significant hurdle of investment cost to the farmers and the fact that the toolkit was unlikely to be adopted by experienced farmers due to training requirements. Because their toolkit required end users to actually have land on which to farm, it was frequently miscategorized as a “shipping container” farm.

The all-in-one system is the easiest and most efficient way to start farming up to six acres. Clean technology powers healthy, locally grown, nutritious food. By combining climate-smart technology with regenerative farming practices, Farm from a Box helps conserve water, improve soil quality, and increase nutrient-rich farm production. It helps take the guesswork out of starting your farm by creating a complete kit tailored to your needs. 
            

 

 

Why does this entry deserve to win?

We realized that information about financing options and user success stories were essential to selling the product as a toolkit that can transform lives and livelihoods. We also wanted to highlight the impact and achievements Farm from a Box has had by showcasing awards, certifications, partnerships, and press—this would be another important sales driver.

We built a robust area of the website with various use cases highlighting how Farm from a Box is the “Swiss Army Knife” of sustainable farming—used for production of commercial crops, providing communities with healthy, locally grown food, training the next generation of farmers to use clean technology and build out their vocational skills, embedding at a school for learning opportunities, being deployed in urban areas for community gardens, providing restaurants with on-site fresh food production, and allowing disaster recovery efforts to jumpstart their food production.

To inspire trust from purchasers, we prioritized a section on the homepage that highlighted prominent press mentions in

The New York Times, TEDx, Smithsonian, Fast Company, SXSW, and the Global Food Innovation Summit. We also embedded the founder’s TEDx talk “How Togetherness and Technology Can Transform our World” into the site. And we highlighted Farm from a Box’s partnerships with well-known humanitarian agencies like CARE International and the United Nations World Food Programme.

 

 

Results

Armed with a revilized brand and new marketing materials, Farm from a Box has been gaining traction worldwide and has been recognized by winning a slew of international awards while working in partnership with well-known development and humanitarian agencies. 

The newly streamlined website will convey the varied ways in which they help communities around the world, Farm from a Box.

 

Media

Video for Sustainable food production with Farm from a Box

Produced by

SocioFabrica, Farm from a Box

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, YouTube, Instagram, Twitch, TikTok, and the rest of the social web.

the 12th annual shorty awards will take place on may 3rd.