ENTER THE 2021 SHORTY IMPACT AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Social Campaigns

Community

Arts & Culture

Civic Engagement

Disability Awareness

Diversity, Equity & Inclusion

Gender Equality

Education & Community

Financial Literacy

Public Safety

Youth & Family

Environment

Conservation & Preservation

Sustainability & Renewable Energy

Social & Racial Justice

Animal Rights & Welfare

Humanitarian Aid & Developing Nations

Social Justice & Human Rights

Racial Justice

Veteran & Service Support

Health & Wellness

Fitness & Nutrition

Mental Health

Public Health

Reproductive Health

Grassroots

Grassroots Efforts

Self-Defined (Social Campaigns)

Self-Defined

Social Presence

Single-Platform

Clubhouse

Discord

Facebook

Instagram

LinkedIn

Pinterest

Reddit

Snapchat

TikTok

Triller

Tumblr

Twitch

Twitter

YouTube

Multi-Platform

Multi-Platform

Emerging Platform

Emerging Platform

Social Hit

Single Post or Activation (viral)

Clapback

Social Engagement

Community Management

Community Management

Engagement Tools

Access & Rewards

Call to Action

Chatbots

Contests

Gamification

Polls & Surveys

Integrated Experiences

Fundraising

Live Events

Shopping

Television

Real Time Response

Real Time Response

User Generated Content

User Generated Content

Self-Defined (Social Engagement)

Self-Defined

Social Partnerships

Brand Partnership

Celebrity Partnership

Entertainment Partnership

Influencer Partnership

Non-Profit Partnership

2021 SHORTY PHENOM AWARDS

Previously known as the Shorty Social Good Awards, the Shorty Impact Awards is an awards program created to raise global awareness around the positive impact brands, agencies and non-profits can have on society.

Individuals

Account Management

Analytics

Animation

Art Direction

Brand Marketing

Campaign Management

Communications

Community Management

Copywriting

Creative Direction

Culture

Data Analysis

Design

Editing

Illustration

Partnership Management

Photography

Production

Project Management

Public Relations

Research

Sales

Strategy

Talent Management

Self-Defined

Team

Account Team

Analytics Team

Client Team

Communications Team

Community Team

Content Team

Creative Team

Culture Team

Design Team

Legal Team

Marketing Team

Partnership Team

PR Team

Production Team

Research Team

Sales Team

Social Media Team

Strategy Team

Video Team

Self-Defined

Leader

Account Team Leader

Analytics Team Leader

Client Team Leader

Communications Team Leader

Community Team Leader

Content Team Leader

Creative Team Leader

Culture Team Leader

Design Team Leader

Legal Team Leader

Marketing Team Leader

Partnership Team Leader

PR Team Leader

Production Team Leader

Research Team Leader

Sales Team Leader

Social Media Team Leader

Strategy Team Leader

Video Team Leader

Self-Defined

Voice

Clubhouse Voice

Discord Voice

Facebook Voice

Instagram Voice

LinkedIn Voice

Pinterest Voice

Reddit Voice

TikTok Voice

Triller Voice

Tumblr Voice

Twitter Voice

YouTube Voice

From the 4th Annual Shorty Social Good Awards

Days Inn: leveling the playing field.

Winner in Hospitality & Travel

Silver Distinction in Video Series

About this entry

Travel baseball can brighten kids’ futures. But rising costs in this multi-billion dollar industry has created a widening gap between those who can and can’t afford to join teams. Families are required to pay on average $2,000+ to cover tournament fees, uniforms, equipment, coach’s fees and travel expenses. This alone makes it very difficult for the average family to afford a travel club experience for their aspiring young ball player. 

Days Inn wanted to help “level the playing field,” and with 1,400+ properties and a large travel-ball family customer base, the hotel was poised to make a play.

Days Inn started and sponsored a youth travel baseball team for families for whom travel-ball was out of reach. We held tryouts, ran weekly practices and entered 6 tournaments. We followed the team all season long, shooting and sharing their unforgettable journey on social and digital channels through video, interviews, photos and up-to-date scoring. This unique approach drove awareness, consideration and conversion for the brand within the youth sports segment.

Why does this entry deserve to win?

Questus worked closely with Days Inn marketing to found a new youth travel-ball team in Northern California. Our agency team created everything from custom logos and branded uniforms, to the Days-Inn-inspired name: the “Golden Rays.” The hotel chain covered all costs for the players and families, including uniforms, equipment, elite coaching, tournament fees, airfare, and hotel stays.

We documented the Golden Rays’ journey, capturing every moment in real time. As 12 deserving kids and their families made lifelong memories on and off the field, we were there for it all: weekend tournaments, weekday practices, a player’s first time on a plane, a game-winning home run, a pool party back at Days Inn. We held tryouts, ran weekly practices, and entered 6 tournaments. We followed the team all season long, shooting and sharing their unforgettable journey through video, interviews, photos, and up-to-date scoring. 

Episodic video content launched in February across paid social and owned digital channels, covering the Golden Rays’ exciting season of tryouts, practices, travel tournaments, and player and family testimonials. Watching these kids play their hearts out, all thanks to Days Inn, was a life-changing experience for everyone involved, creating an emotional connection and driving overall awareness and affinity for the hotel brand.

Results

Using episodic video content and a full-funnel approach across social and digital channels, we saw an overall lift in brand favorability, consideration, and intent-to-purchase. 

The content garnered 14 million impressions and reached over 4 million people on social alone. Through our targeted strategy, our campaign gained traction with the travel-ball segment, generating over 17,000 attributable hotel bookings and a whopping $67 Return on Ad Spend—a 185% increase YoY for the brand.

Media

Video for Days Inn: leveling the playing field.

Produced by

Questus, Wyndham Hotels & Resorts - Days Inn

Links

Entry Credits