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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Snapchat
Mashable Snapchat
Mashable took an early interest in Snapchat and was one of the first media companies to launch its …
Vine
finalist
Mashable Vine
Mashable has consistently produced content and maintained an active voice on Vine since the applica…
Events
finalist
MasterCard at the Skift Global Forum
MasterCard was the premier sponsor of the inaugural Skift Global Forum. MasterCard sought to educat…
Multi-Platform Campaign, Photography and Graphics
finalist
MasterCard Travel Campaign
In 2014 we set out to grow MasterCard leadership in the Travel category. Although no card is more a…
Social Media Tool
MasterCard's Conversation Suite: Bringing Insights and Analytics to Social
MasterCard sought to increase the company's social share of conversation among key stakeholder audi…
Fashion, Beauty & Luxury
Maurice Lacroix for Movember 2014
Maurice Lacroix, a supporter and 2-year partner of Movember, created a social media campaign to rai…
Social Good Campaign, Retail & E-Commerce
Mavatar; NextGen of E-commerce, Where Data, Content & e-Commerce Merge
Mavatar is the first consumer centric e-commerce platform that helps consumers navigate through the…
Video
Maxwell House Made Right Here
Made Right Here is a content partnership with Maxwell House, celebrating the businesses and people …
Instagram
Maybelline New York
More than 700,000 makeup fans around the globe follow Maybelline New York on Instagram, making it o…
Fashion, Beauty & Luxury, Video
finalist
Maybelline New York: "Dare to Go Nude" campaign
"Dare to Go Nude" was Maybelline New York's video-first campaign to encourage women everywhere to c…
Fashion, Beauty & Luxury
Maybelline New York's WeHeartIt page
WeHeartIt, one of the newest inspiration-focused social networks, is the perfect place for millenni…
Contest or Promotion
McAlister's Deli #ShowUsYourSip
McAlister's Deli is known for its McAlister's Famous Sweet Tea™ and has a loyal following of what …
Travel
Medallion Signature Cocktail Series
Every year, Delta Air Lines sends its most elite flyers a direct mail piece containing their Diamon…
Facebook
Medela Facebook Community
In 2014, we built a loyal community for Medela that outranks Amazon, M&Ms, and Disney for brand loy…
Health and Fitness
finalist
MedPost Social Content
Medpost was a collection of old and new urgent cares coming together underneath the banner of one b…
YouTube, Video, Hospitality
winner
Meet Me at Starbucks
For Starbucks first ever brand campaign, we wanted to show what the brand means in culture beyond t…
Snapchat, Retail & E-Commerce
finalist
Meijer becomes big-box first retailer on Snapchat with back-to-college campaign
To begin a relationship with college students, Meijer's secondary audience, as they are first formi…
Meme
finalist
gold honor
Memes That Help Winning A Presidential Election
OBJECTIVE:The 2014 presidential election, a turning point in Indonesia's history. Jokowi, a new hop…
Video
Merrick "Best Dog Ever" Videomaker
Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the uni…
Humor
Merrick “Best Dog Ever" Video Maker
Merrick Pet Care, a leader in premium natural pet food, built its marketing campaign around the uni…
Snapchat
MI Blue Santa
Mumbai Indians with innovation in its DNA, has been at the forefront of digital engagement with its…
Video
Michelle Phan Book Launch
Jumping quickly onto Facebook's increasing interest in original video content, the main marketing t…
Social Good Campaign
Micromax - Can Gift Happiness
Doing social good for someone else is an act of kindness which we wished to emphasize upon. Christm…
Multi-Platform Campaign
Micromax - Desh Ki Dictionary
Micromax launched a smartphone 'Unite' – which was pre-loaded with 21 Indian regional languages, wi…
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