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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 138 entries

Digital Pivot, Sports & Fitness, Integration with Live Television
winner
gold honor
audience honor
‘Tap to Cheer’ for WNBA & NBA
From the powerful cheers in the arenas to the tense at-home watch parties, basketball fans go above…
Video Pre-Roll
winner
audience honor
“Spray the Dull Away”
Once the #1 brand in tire and wheel cleaning, Black Magic was facing a multi-year sales decline, ev…
Insurance, Spokesperson
winner
audience honor
(Re)Introducing Jake...from State Farm
Our brand objective was to ultimately drive consideration of State Farm with non-customer Millennia…
Instagram Presence
winner
@WandaVision – Interactive Instagram Account
The unique, time-bending premise of WandaVision has its characters and viewers constantly questioni…
Multicultural Community Engagement, Online Event/Activation, Facebook, Facebook Live
winner
gold honor
silver honor
#BuyBlack Friday Show
Small businesses are the heartbeat of our communities and many are facing an economic crisis, due t…
Organic Promotion, Social Good Campaign, Spokesperson, LinkedIn
winner
#NotDone
In 2020, which marked the 100th anniversary of women winning the right to vote, Verizon launched th…
Entertainment, Animations, Music & Dance, TikTok, User-Generated Content
winner
#SavageChallenge
Megan Thee Stallion’s “Savage” was released March 6, 2020, alongside her Suga EP and quickly became…
Non-Profit, Social Good Campaign
winner
audience honor
#StopHateForProfit
"Stop Hate For Profit" had a simple goal: send a message that Facebook must stop valuing profits ov…
Twitter Partnership, Twitter
winner
#WatchWithTheAcademy
In an effort to bring filmmakers and fans together during the pandemic, the Academy began "Watch wi…
Localization
winner
2020 MTV EMA
The MTV EMA is the premiere award show for global music – engaging fans from around the world, acro…
Online Community, Facebook
winner
AARP: Helping the 50+ Community Navigate COVID-19
In March 2020, the United States was plunged into the COVID-19 pandemic. As a society, we were deal…
Media Buying Strategy-Large, Real Time Media Buy
winner
ADT's Brand Media Strategy Secures #7 Spot On Top Shared Brands List in 2020
As stay-at-home orders went into effect, it was evident in early 2020 that social media usage was c…
Facebook Messenger
winner
audience honor
American Music Awards (AMAs) Messenger Room Meet and Greet with Megan Thee Stallion
The American Music Awards (AMAs) is the world’s largest fan voted award show and each year brings f…
TikTok Partnership
winner
Arby's Missing Menu Meal
Arby's is always on the lookout for buzzworthy opportunities to spark conversation and drive positi…
Immersive
winner
audience honor
Art Is Revolution
2020 was an unprecedented year across the board - from a global pandemic to civil unrest, which led…
Game Apps
winner
Bad Hair - "Keep It Together" 8-bit game
In this horror satire set in 1989, Bad Hair follows an ambitious woman who gets a weave in order to…
Travel & Tourism
winner
Be Kind, Rewind: A Sleepover at the World’s Last Blockbuster
YouTube
winner
Beats by Dr. Dre — You Love Me
Founded in 2006, Beats by Dr. Dre quickly became the world’s most popular headphones brand by partn…
Hashtag
winner
audience honor
Best of Use Hastag / #kalpunutmaz
As quite a popular habit in Turkey, people likes to make a conversation on second screen about TV s…
Government & Politics, Emerging Platform
winner
audience honor
Biden Island
On the cusp of the 2020 Presidential Election, Joe Biden needed to mobilize voters across the count…
Sports, Sports & Fitness
winner
Bleacher Report Social: Connectivity and Impact
Sports have always been a connective tissue in our culture, even in the worst of circumstances. 202…
Television
winner
Blood and Water: Social Campaign
Nosipho Dumisa’s Blood and Water had everything a YA fan could want: a vibrant world full of  melod…
Sports, Wine, Beer & Spirits, Real Time Response
winner
Budweiser Messi 644
Own the conversation around Lionel Messi’s record-breaking 644 goals scored for a single club to st…
Food & Beverage, Micro-Influencer Strategy
winner
BudXMiami
Transform Budweiser’s experiential platform - BudX - at Super Bowl 54 into a truly global moment th…
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