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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 273 entries

Food & Beverage
Dunkin' Donuts Barstool Energy Punch
How do you introduce Dunkin's newest product collaboration Energy Punch, Powered by Monster to cre…
Community Management, Earned Media, Food & Beverage, Humor, Meme, GIF, & Emojis, On a Shoestring, Organic Promotion, Use of Viral Content
winner
gold honor
silver honor
audience honor
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Food & Beverage
Dutch Bros Passenger Princess Promotion
Keep beloved coffee chain Dutch Bros culturally relevant by activating a social-first, buzz-worthy …
Food & Beverage, Local Campaign
Dwight Howard Is Fueled By Nature
The Arrowhead Brand has been part of the community for over 125 years, but they hadn’t spoken to th…
Food & Beverage
Emmentaler AOP x Gipsy Chef Campaign
Switzerland Cheese Marketing is a non-profit organization that promotes the different varieties of …
Food & Beverage, Launch Campaign
finalist
Emotional Support Ketchup Bottle
In 2024, Heinz faced a double threat: rising inflation and the surging popularity of private label …
Instagram Presence, Instagram, Consumer Brand, Multi-Platform Campaign, Photography and Graphics, Food & Beverage
winner
bronze honor
Endless Table
Reynolds Wrap has been helping people make delicious meals for over 70 years, but they were lacking…
Food & Beverage
Envy Apple: The Ultimate Holiday Apple
An apple so good, it can only be called Envy.  Our objective with this campaign was to position …
Food & Beverage, TikTok
finalist
f'real foods on TikTok
Goal: Make the f’real brand relevant to its Gen Z consumers. Prior to creating a f’real branded …
Branded Content, Food & Beverage, Gamification
F'real Shake Run Mobile Game
F’real is a blend-it-yourself milkshake and smoothie brand available in convenience stores, where t…
Food & Beverage, Multi-Platform Campaign
Fall Into Fro-Yo: Yasso’s Pumpkin Cheesecake Flavor Launch
Hitting the shelves in 2011 as the first-to-market frozen Greek yogurt offering, Yasso has since es…
Food & Beverage, Multi-Platform Campaign, Integrated Campaign, Storytelling
finalist
gold honor
Famous Orders
Our Marketing Objective was to drive penetration by bringing new, younger, customers to the brand. …
Food & Beverage
finalist
Feast and Field
Feast and Field is a weekly digital magazine from Lee Enterprises. Launched in March 2021, our miss…
Graphics, Food & Beverage
Feats of Wonder Social Campaign
It's been exactly 1454 days since the 2012 London Olympics, and while we've gone about our ordinary…
Branded Content, Food & Beverage, Shopping
First Media and Kraft Heinz - 2022 Integrated Holiday Campaign with So Yummy
First Media’s viral food brand, So Yummy, partnered with Kraft Heinz to create out of the box co-br…
Food & Beverage
FLVR Food Entertainment
The COVID-19 pandemic brought about significant shifts in Americans' eating habits and their relati…
Art Direction, Food & Beverage, Video
Follow Your TART
In the crowded world of candy, SweeTARTS sought relevance among millennials. Our challenge was to c…
Entertainment, Food & Beverage
Food Network
As the top food media brand, Food Network seeks to be viewers and fans’ best friend in food and is …
Food & Beverage
Frank’s RedHot Lovers Unite: We Put That $#!t on Everything
PurposeFrank's RedHot, a leading hot sauce brand known mostly in the Northeast and Midwest, lacked …
Art Direction, Consumer Brand, Food & Beverage, Wine, Beer & Spirits, Integrated Campaign
winner
audience honor
FRENCH'S MUSTARD BEER
French's Mustard has been a part of summer since 1904. But in 2020, grilling season looked a little…
Art Direction, Consumer Brand, Food & Beverage, Multi-Platform Campaign
finalist
audience honor
French's Mustard Buns
In 2021, McCormick saw an opportunity to grow French’s share of host food occasions as a way to dri…
Art Direction, Brand Identity, Brand Partnership, Earned Media, Food & Beverage
finalist
gold honor
silver honor
French's Mustard Donuts
French's is the market leader in Yellow Mustard, and keeping the brand culturally relevant is key t…
Consumer Brand, Food & Beverage
winner
silver honor
French's Mustard Ice Cream
Our 2019 challenge was getting consumers to go to the mustard aisle – and choose French’s when they…
Art Direction, Brand Partnership, Consumer Brand, Earned Media, Food & Beverage, Images
winner
audience honor
French's Mustard Skittles
In 2023, McCormick saw an opportunity to expand beyond sandwiches and hot dogs. Our charge for t…
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