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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

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Your search returned 33 entries

Retail & E-Commerce, Sound, TikTok
finalist
gold honor
#IsItMondayYet - Building Hype for a Month of Walmart Black Friday Deals
For retailers, Black Friday is one of the most competitive days of the year. It’s also a fleeting h…
Retail & E-Commerce, Storytelling, TikTok, User-Generated Content
winner
silver honor
#IYWYK: Celebrating REAL Walmart Shopper Stories on TikTok
As more and more shoppers are turning to Walmart during these inflationary times, we wanted to huma…
Financial Services, Instagram Partnership, Spokesperson
winner
audience honor
American Express #BackOurOceans Initiative
As part of its company-wide initiative to implement more sustainable and environmentally friendly p…
Brand Partnership, Financial Services
finalist
American Express Gold x LUAR: The Ultimate Foodie Accessory
In July 2024, the American Express® Gold Card updated its benefits, offering more of what diners an…
Insights & Trends
American Express Travel: 2022 Global Travel Trends Report
Amid an unpredictable and evolving travel landscape, American Express Travel wanted to find a way t…
Fitness, Health, & Wellness, Integrated Campaign
finalist
Calm Presents 1-844-4-CALM-SLEEP
While trends come and go, the conversation around sleep (or the lack thereof) and its link to daily…
Contest or Promotion, Integration with Live Television, Gamification, Twitter
winner
bronze honor
audience honor
Chipotle Freeting Wins the Men’s Professional Basketball Championship
Chipotle’s ask seemed simple enough - help them win the delivery wars. They intended to do this by …
Food & Beverage, Real Time Response, TikTok, TikTok Partnership
winner
gold honor
Chipotle Mexican Grill x Corn Kid
This summer, an interview with a 7-year old named Tariq describing his favorite food, corn, went vi…
Discord
winner
audience honor
Chipotle Mexican Grill x Discord Career Fair
In early 2021, restaurants all over the nation faced unprecedented labor shortages. Chipotle was no…
Branded Content
finalist
gold honor
Chipotle Mexican Grill x e.l.f.
The Chipotle line is one of the most iconic parts of the brand. So when we saw fans on social…
TikTok Partnership, Real Time Response
winner
bronze honor
Chipotle Mexican Grill x Miley Cyrus
To promote her new album Plastic Hearts, Miley Cyrus started commenting on her fans’ TikTok v…
Gamification
Chipotle Mexican Grill x Race to Rewards
In mid-2021, Chipotle had one of the fastest-growing rewards programs in the category, with over 20…
Contest or Promotion, Online Event/Activation
finalist
silver honor
bronze honor
Chipotle Mexican Grill x Roblox Boorito
Every Halloween, Chipotle fans look forward to the brand’s annual Boorito promotion, which it’s bee…
Brand Partnership, Food & Beverage
finalist
audience honor
Chipotle Mexican Grill x Spirit Halloween: Boorito 2024
Chipotle has a history of supercharging their superfans, making them feel seen, heard and celebrate…
Contest or Promotion, Instagram
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into…
Mobile Campaign, Native Advertising
finalist
gold honor
audience honor
Chipotle Reward Me Loyalty Program Launch
In the midst of one of the most important brand turnarounds in recent memory, Chipotle decided to m…
Organic Promotion, GIFs
finalist
Chipotle Superfan Stickers
Chipotle's primary goal on social is to drive advocacy and connect to culture. Our challenge was to…
Beauty, Humor
e.l.f. SKIN - Holy Hydration
Pimple picking, sleeping in your makeup, not getting enough sleep… There’s no denying it,  we’ve al…
Food & Beverage, TikTok, TikTok Partnership
winner
bronze honor
From TikTok to Table: Chipotle Mexican Grill Quesadilla Hack
Imagine if by listening to what fans were saying on TikTok about their quesadillas, Chipotle would …
Food & Beverage, Food & Beverage, Restaurants
winner
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only …
Retail & E-Commerce, Integrated Campaign
finalist
audience honor
H&M Loves New York
How do you make a global brand feel relevant to a local community? 2019 is an important year for H&…
Contest or Promotion, Integrated Campaign, NFTs
finalist
audience honor
Laffy Taffy: The Summer of Laffter
For America’s favorite taffy brand, our challenge was simple: drive consideration and sales for Laf…
Beauty, Event & Experiential, Single Post or Activation
finalist
silver honor
bronze honor
Lip Oil Change: Empowering Legendary Females at the Indy 500
While viewership of women’s sports is on the rise thanks to stars like Caitlin Clark, Simone Biles,…
Branded Series
Messenger "How We Friendsgiving"
Friendsgiving has gone from being a cultural fad to a yearly tradition among younger generations. F…
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