THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Foreign Language Campaign Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign NEW! Rebrand Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Episodic NEW! Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality & Travel Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Creator & Influencer Partnerships

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Engagement Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification GEO (Generative Engine Optimization) NEW! Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications Micro-Influencer Strategy Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Vertical Video Video Ad Video Series

Shorty Awards Entries

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Your search returned 30 entries

Earned Media, Government & Politics, Meme, GIF, & Emojis, On a Shoestring, Single Post or Activation, Social Activism, Storytelling
winner
gold honor
bronze honor
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Meme, GIF, & Emojis
Abbott Elementary Sunday Scaries Partnership
In "Abbott Elementary," a group of dedicated, passionate teachers — and a slightly tone-deaf princi…
Meme, GIF, & Emojis
finalist
audience honor
Bustaaaard
Metro is embedded in the streets and iconography of Los Angeles. Our instantly recognizable "carrot…
Meme, GIF, & Emojis
finalist
gold honor
Call of Duty: Black Ops 6 – Replaced Gifs
As Call of Duty: Black Ops 6 was gearing up for its 2024 release, the goal was simple: make launch …
Meme, GIF, & Emojis
Dr Pepper, Use of Memes for Social
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Community Management, Earned Media, Food & Beverage, Humor, Meme, GIF, & Emojis, On a Shoestring, Organic Promotion, Use of Viral Content
winner
gold honor
silver honor
audience honor
Dunkin' Spider Donut Social Takeover
For Halloween 2024, Dunkin' had an ambitious goal of making this Halloween their best-selling year …
Brand Partnership, Humor, Meme, GIF, & Emojis, Use of Viral Content
finalist
silver honor
bronze honor
FINAL: White Sox Turn On-Field Losses Into Social Media Wins
During the 2024 MLB season, the Chicago White Sox experienced a historically challenging period, re…
Meme, GIF, & Emojis
FORÇA DE MULHER
The objective was to expand the digital footprint of Força de Mulher by turning key moments from th…
Meme, GIF, & Emojis
FX Brand | Waiting for Alien Earth Finale Meme
To promote and build anticiaption for the first season finale of Alien: Earth, we utilized a behind…
Meme, GIF, & Emojis
George Russell x Marriott Bonvoy GIFs
Several years into their partnership with the championship-winning Mercedes-AMG PETRONAS Formula 1 …
Meme, GIF, & Emojis
finalist
HBO Max Pop: Promoting Streaming Through Meme-ing
Max (formerly HBO Max) was looking to create a deeper connection between Gen Z and young Millennial…
Humor, Meme, GIF, & Emojis, Use of Viral Content
finalist
Hey Chicago, He’s a White Sox Fan
After the first American Pontiff was announced to the world, the public was quick to assign Pope Le…
Meme, GIF, & Emojis, On a Shoestring, Organic Promotion
finalist
bronze honor
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Meme, GIF, & Emojis
Jeopardy! - "Full House" GIF
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Jeopardy! - "Success" Meme
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Minion Tots & Seemingly Ranch
Engaging our fandom with social media is the way we leverage our bold and irreverent brand personal…
Meme, GIF, & Emojis
finalist
Moo Deng what are you doing here?
The Jurassic World franchise consistently seeks to capture the hearts of fans with content that’s n…
Meme, GIF, & Emojis
finalist
Overwatch 2 - Soldier: 67 Meme Video
At the peak of the viral 6-7 trend across social media, the Overwatch developers jumped on the oppo…
Branded Content, Comedy Video, Entertainment, Integration with Live Television, Meme, GIF, & Emojis
winner
gold honor
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Meme, GIF, & Emojis
finalist
Pingu: The Noot Noot Phenomenon
Pingu, a globally beloved claymation character, had strong nostalgic equity but limited relevance a…
Meme, GIF, & Emojis
RuPaul’s Drag Race Season Social Presence
In an effort to lead the conversation around RuPaul's Drag Race, we seek to create memes that we kn…
Meme, GIF, & Emojis
Show Them How You Really Feel
For the 2023 holiday season, we crafted a campaign to promote giving the gift of Scratch (Scratch-O…
Meme, GIF, & Emojis
finalist
Swooon Instagram on 'The Summer I Turned Pretty': Engaging with Television Through Meme-ing
Swooon launched in October 2024 as a branch of TV Insider to focus on romance across television, fi…
Earned Media, Meme, GIF, & Emojis, Real Time Response
finalist
silver honor
audience honor
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
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