To promote and build anticiaption for the first season finale of Alien: Earth, we utilized a behind the scenes image of the stunt actor and added simple text to message to fans that we understood how excited they were for the final episode.
We poured through 1000s of behind the scenes photos to find the most engaging and dynamic images from the production, and while this seems simple at first -- seeing one of horror media's most iconic monsters sitting in a chair is definitely a scroll stopper. We had a variety of approvals both from production and marketing executives to get through, and we had to trust the Alien audience to not be insulted by us "memeing" the Xenomorph
One of our top performing post of the campaign and of the year, it was shared widely and fans used the comment section to talk about the incoming finale.
