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THE 14TH ANNUAL SHORTY AWARDS
The Shorty Awards honor the best of social media and digital. View this season's finalists!
Campaign
Awareness Campaign
Corporate Social Responsibility Campaign
Fundraising Campaign
Global Campaign
Integrated Campaign
Local Campaign
Multi-Platform Campaign
Multicultural Campaign
On a Shoestring Campaign
Pro Bono Campaign
Social Movement Campaign
Content & Design
Audio & Music
Brand Voice
Branded Content
Branded Series
Documentary Short
Email & Newsletter
Feature Film
Images
Interactive Experiences
Long Form Video
Micro-site or Blog
Podcast
Research Reports
Short Form Video
Vertical Video
NEW!
Video Series
Cause
Animal Rights & Welfare
Arts & Culture
Civic Engagement
NEW!
Conservation & Preservation
Disability Awareness
Diversity, Equity & Inclusion
Emergency Relief
Environment & Sustainability
Gender Equality
Human Rights
Immigration & Refugees
Learning & Development
LGBTQ+
Mental Health
Multi-Cause Initiative
Other Causes
Poverty Relief
Public Health
Public Safety
Racial Equality
Responsible Consumption & Production
Responsible Technology
Social Justice
Youth & Family
Industry
Automotive
Business to Business
Consumer Brands
Education
Entertainment
Fashion & Beauty
Financial Services
Food & Beverage
Government & Politics
Healthcare & Pharma
Hospitality & Travel
Lifestyle & Wellness
News & Media
Non-Profit
Retail & E-Commerce
Sports
Technology
Partnerships
Brand Partnership
Corporate-Community
Influencer, Creator & Celebrity
Non-profit Partnership
Other Partnerships
Platforms & Technology
Gaming
Generative AI
Instagram
LinkedIn
Other Platforms
TikTok
YouTube
Special Project
Special Project
Strategy & Engagement
Call to Action
Community Engagement
Contest or Challenges
Data & Insights
Earned Media
Employee Engagement
NEW!
Event & Experiential
Guerrilla Marketing
Integration with Traditional Media
Paid Media
PSA
Single Post
Storytelling
Use of Viral Content
User Generated Content
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Shorty Awards Entries
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Other Platform Partnership
Jayde I. Powell, HubSpot's LinkedIn Ambassador at INBOUND 2025
Jayde I. Powell partnered with HubSpot to promote INBOUND through a LinkedIn-first creator campaign…
Comedy Video
,
Financial Services
,
Humor
,
Integrated Campaign
winner
gold honor
silver honor
audience honor
Jazz Bath
After the debut of the 2022 State Farm NFL campaign, we noticed fans couldn’t get enough of Patrick…
Contest or Promotion
,
Consumer Electronics
,
Vine
finalist
JBL #CordFail
Objective: JBL wanted to raise brand awareness around its Bluetooth-enabled Synchros wireless he…
Influencer & Celebrity Campaign
,
Contest or Promotion
,
Consumer Brand
,
Vine
finalist
JBL #CordFail Effect (Back and Bigger Than Ever)
Originally launched in 2014, this second iteration of the #CordFail campaign was designed to make a…
Earned Media
JBL Authentics Launch at JBL Fest
Some images retain cultural currency, even after 44 yrs. ‘Blown Away Guy’, one of the most iconic m…
Micro-Influencer Strategy
,
Paid & Amplification
finalist
JBL Campus: A Year Heard Through College Voices
The most powerful influence doesn’t feel like advertising — it feels like shared recognition. JBL s…
Contest or Promotion
,
Retail & E-Commerce
,
Technology
,
Location-Based Experience
,
Multi-Platform Campaign
,
YouTube
finalist
audience honor
JBL EON ONE Take Contest & Truck Tour
Our objective was to increase awareness of the new JBL EON ONE Professional PA system in retail and…
Event & Experiential
finalist
JBL Fest - Dare To Vegas
JBL Fest created culture-making moments that brought its Dare To brand position to life. After a 2 …
Organic Promotion
JBL LIVE at Miami Music Week
JBL has been synonymous with award winning sound for more than 70 years. As a premium brand, JBL co…
Local Campaign
JBL Partybox Lights Up The Night with NYC Takeover
JBL is the #1 portables and party speaker brand and they needed to launch their new line of PartyBo…
Earned Media
finalist
JBL X 100 Thieves
Gamers seek authentic voices and turn to trusted influencers and experts for product recommendation…
Multi-Platform Partnership
,
Organic Promotion
finalist
JBL x Benson Boone -- Undeniably Original
Magic happens when undeniable originals align. Benson Boone’s meteoric rise has followed no traditi…
Branded Content
JBL X Sounds Of The City
JBL is an innovative technology brand dedicated to enriching experiences with epic sound. JBL has …
Consumer Brand
,
Copywriting
,
GEO (Generative Engine Optimization)
,
SEO & SEM
,
Storytelling
finalist
JBL: Showing Up Loud in AI Search
Search is no longer confined to the search bar. It’s everywhere. Large language models. Socia…
Earned Media
,
Event & Experiential
finalist
JBL's Power Partnerships at SXSW Grab Gen Z Attention
JBL arrived at SXSW 2025 with a clear ambition: turn music discovery into shared experience — and u…
Paid & Amplification
,
Technology
winner
silver honor
JBLiens Ear-n-vasion
The earbud category has long been dominated by the default incumbent and their always (only) white …
Branded Content
,
Event & Experiential
,
Facebook Partnership
,
Live Video
,
Retail & E-Commerce
finalist
bronze honor
audience honor
JCP Live Holiday Spectacular
This holiday season, JCPenney’s overarching brand campaign was focused on helping the consumer get …
Branded Series
,
Online Community
,
Facebook Video
JCPenney Back to School Scripted Shorts
Back to school shopping is the second biggest shopping season of the year. From 2016 to 2017, back …
Social Good Campaign
JCPenney Hispanic Heritage Month Empowerment Luncheon with Eva Longoria and Friends
Hispanic Heritage Month is a time to recognize the contributions of Latinos inside and outside o…
Innovative Media Buying Strategy
finalist
audience honor
JCPenney Holiday GiftBot
The holidays are overwhelming enough without the added stress and confusion over finding the perfec…
Community Management
,
Real Time Response
,
Single Post or Activation
finalist
JCPenney Lottery Giveaway
To capitalize on the buzz surrounding the unprecedented $2.04 billion Powerball jackpot in November…
Instagram
,
Home & Decor
finalist
JCPenney's A+ Instagram Guide for Back-to-School
JCPenney wanted to authentically engage college-bound students on social media during the back-to-s…
TikTok Presence
Jeans and Gen Z: The Perfect Pair
Levi's faced a unique problem heading into the 2020's. They were a legacy brand that everyone knew,…
Auto
finalist
Jeep Cherokee "Billy Goes To The River"
The mid-size SUV segment dominates the U.S. market because it hits the sweet spot for families: saf…
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