THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
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Tumblr Brand Presence
finalist
Now You're Cooking
To help ambitious home cooks get more creative and inspired, appliance manufacture Electrolux and c…
Viral Campaign
winner
Old Spice Muscle Music
Old Spice’s continual challenge is to find new ways to engage young guys. With this effort, we part…
Social Media Manager
finalist
Omar Todd - Sea Shepherd Technical Director
Established in 1977, Sea Shepherd Conservation Society (SSCS) is an international non-profit, marin…
Customer Service
OnStar
When you’ve got 6.4 million people depending on you every time they get in their vehicle, you need …
Pinterest Brand Presence
finalist
OnStar - Pinterest
If only one word could describe OnStar, it would be “Connections" – connections with subscribers, c…
Instagram Brand Presence
finalist
Oreo Cookie This/Creme This
It was time to find out the answer to humanity’s most important question: cookie or creme? Oreo’s v…
Facebook Advertising, Facebook Campaign
winner
PandaQuest: Be the Next Chengdu Pambassador
When you think of visiting China, you might consider the history of Beijing, the sophistication of …
Instagram Brand Presence
Pantone Tells Colorful Story on Instagram
On December 6, 2012, Pantone LLC, the global authority on color and provider of professional color …
Twitter Campaign
Patagonia Vote the Environment
Patagonia executed a campaign with multiple touch-points to empower consumers to rally around a com…
Twitter Campaign
PayPal #TreatYourself
While retailers leverage Valentine’s Day to promote prix fixe menus for two, heart-shaped boxes of …
Facebook Brand Presence
Peanuts Worldwide (Snoopy): Facebook
Snoopy, the iconic character created by Charles Schulz joined Facebook to create a community for li…
Twitter Brand Presence
Peanuts Worldwide: @Snoopy
Peanuts Worldwide introduced @Snoopy to Twitter to provide a new form of distribution for the iconi…
Facebook Campaign, Consumer Brand, Fortune 500 Brand
winner
Pepsi: Live For Now
2012 was the year for Pepsi to Live For Now and Deep Focus wanted to get the word out. Along wi…
Twitter Brand Presence
finalist
Pepsi: Live for Now
2012 was the year for Pepsi to Live For Now and we wanted to get the word out. We weren’t going to …
Best Use of Video
Pine-Sol's Un Canto Al Cambio
Pine-Sol launched “Un Canto Al Cambio", to honor Latina women and their individual stories of trans…
Live Television
winner
Play Live on Watch What Happens Live
BRAVO is more than TV. BRAVO is known for innovation and surrounding our fans with layers of engage…
Social Media In Real Life
Plink
Launched in January Plink is an online-to-offline loyalty program that rewards members for dining a…
Facebook Campaign, Financial Services
finalist
PNC Neighborhood Wishlist
Attitudes towards banks are at an all time low. Why would anyone “like" one on Facebook? To give pe…
Celebrity Campaign
finalist
Pocket Like It's Hot
We needed to capture the hearts and stomachs of college age males across the U.S. The answer was to…
Twitter Campaign
finalist
Portlandia Twitter Co-Op
The Portlandia Co-Op campaign helped kick off Season 3 by rallying fans and rewarding their avid po…
Twitter Campaign, Campaign for Television
winner
Pretty Little Liars #TheBetrAyal campaign
Pretty Little Liars is known for generating a lot of social media buzz but we needed to take it to …
Social Media In Real Life
Propel - Just Dance 3
The campaign’s hub was the Xbox 360, where a branded destination informed users how to enter the on…
Mobile App in a Campaign, Gamification
Propel - Kiip
Propel worked with Kiip to develop a custom program that took advantage of their existing rewards n…
Social Media In Real Life
Purina Cat Chow: We are Cat People
Cat owners, by and large, are a misunderstood group. Purina Cat Chow wanted to take a stand for cat…
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