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From the 5th Annual Shorty Awards

Peanuts Worldwide: @Snoopy

Entered in Twitter Brand Presence

About this entry

Peanuts Worldwide introduced @Snoopy to Twitter to provide a new form of distribution for the iconic Charles Schulz comic strips, and to provide Peanuts fans a way to engage with the worlds most lovable Beagle. In the last 12 months, @Snoopy has grown to nearly 100,000 Followers, and has delivered countless smiles to followers by engaging directly with fans through "Beagle Hugs" and by providing information on the latest Peanuts products available to purchase. The @Snoopy Twitter account provides a comical and heartwarming take on current events by creating daily share-ables. These custom graphics often receive between 500 - 1,000 Re-Tweets and are embedded in to popular sites such as Additionally, @Snoopy's "Beagle Hug" Twitter parties receive thousands of participants each month. @Snoopy live-tweets during each of the Charlie Brown holiday specials as they air live on ABC during the holidays. Snoopy will often trend on Twitter nationally and globally during the specials.


Entrant Company / Organization Name

Peanuts Worldwide: @Snoopy


Entry Credits